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Publisher's Summary

Outsmart Your Impulses and Eat Better

A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it - despite the hefty price. But do you know why?

Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings - from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.

And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do - before you next sit down to dine!

©2017 Carl Hanser Verlag München; copyright 2016, 2017 by Melanie Mühl and Diana von Kopp; translation copyright 2017 by Carolin Sommer (P)2017 Tantor

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Second half exceeds first...

The first part of this book is a lot of information already in the public conscious, with some "hand slapping" about eating too much and too much of the wrong things. Despite that both authors are women a male narrator was used for this title...so some of what might otherwise seem playful comes across as a bit misogynistic. The narrator, however, does a great job of delivering the work with a light-hearted tone. As the book moves into the second half the subject matter becomes a great deal more interesting which is enhanced again, by great delivery. Yen, as always, presents a great deal of technical and scientific information with warmth and a sense of fun.