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Publisher's Summary

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

  • Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
  • Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
  • Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

©2011 Eric Ryan and Adam Lowry (P)2012 Gildan Media, LLC

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Wow!!!!!

Sanely educational, simple, comprehensive, honest, ......beautifully presented and more
BTW from today we gonna only use method home, company..anywhere when it needs to be cleaned ecologically
Bijan Chansari
Founder and CEO
Spicely Organics
3.19.2017
Fremont, California

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    4 out of 5 stars
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Perseverance is key!

I love the simplicity and perseverance displayed throughout this book. It is very encouraging to learn the beginning struggles of the many great companies now in existence.