Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
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Behind the Cloud
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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Historia4.5 out of 5 stars 772
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.
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1 out of 5 stars
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Most useless business book
- De Todd en 10-22-19
De: Marc Benioff, y otros
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Zero to IPO
- Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs
- De: Frederic Kerrest
- Narrado por: Tom Parks
- Duración: 8 h y 3 m
- Versión completa
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General4.5 out of 5 stars 110
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Narración:4.5 out of 5 stars 86
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Historia4.5 out of 5 stars 86
Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.
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2 out of 5 stars
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Worst startup advice you could ever hear, give all cofounders the same amount of shares
- De Keenan en 09-07-23
De: Frederic Kerrest
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Founders at Work
- Stories of Startups' Early Days
- De: Jessica Livingston
- Narrado por: Chelsea Kwoka, full cast
- Duración: 21 h y 46 m
- Versión completa
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General4.5 out of 5 stars 110
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Narración:4.5 out of 5 stars 91
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Historia4.5 out of 5 stars 91
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
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5 out of 5 stars
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Wish I had listened to the book sooner.
- De Kindle Customer en 04-11-22
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
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General4.5 out of 5 stars 700
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Narración:4.5 out of 5 stars 595
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Historia4.5 out of 5 stars 592
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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4 out of 5 stars
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 166
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Narración:4.5 out of 5 stars 134
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Historia4.5 out of 5 stars 134
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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5 out of 5 stars
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slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
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Grinding It Out
- The Making of McDonald's
- De: Ray Kroc, Robert Anderson
- Narrado por: Stephen Bel Davies
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 1,320
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Narración:4.5 out of 5 stars 1,145
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Historia4.5 out of 5 stars 1,135
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.
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4 out of 5 stars
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great book annoying narration
- De Brandon en 12-20-18
De: Ray Kroc, y otros
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- De: Jeff Bezos, Walter Isaacson - introduction
- Narrado por: L. J. Ganser
- Duración: 8 h y 55 m
- Versión completa
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General4 out of 5 stars 660
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Narración:4.5 out of 5 stars 558
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Historia4 out of 5 stars 557
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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5 out of 5 stars
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Do the right thing.
- De FULL Creative en 12-06-20
De: Jeff Bezos, y otros
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Super Pumped
- The Battle for Uber
- De: Mike Isaac
- Narrado por: Holter Graham, Mike Isaac
- Duración: 12 h y 52 m
- Versión completa
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General4.5 out of 5 stars 1,963
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Narración:4.5 out of 5 stars 1,639
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Historia4.5 out of 5 stars 1,633
A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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2 out of 5 stars
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A forced narrative and a bad version of Bad Blood
- De Benji en 09-09-19
De: Mike Isaac
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Sales Growth
- Five Proven Strategies from the World's Sales Leaders, Second Edition
- De: Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso
- Narrado por: Matthew Josdal
- Duración: 11 h y 22 m
- Versión completa
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General4 out of 5 stars 6
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Narración:4 out of 5 stars 6
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Historia4 out of 5 stars 6
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated second edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it - as well as how they are creating the capabilities to keep growing in the future.
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2 out of 5 stars
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Dry
- De Thannisch en 09-04-23
De: Thomas Baumgartner, y otros
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- De: Clayton M. Christensen
- Narrado por: L.J. Ganser
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 1,776
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Narración:4.5 out of 5 stars 1,484
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Historia4.5 out of 5 stars 1,466
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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2 out of 5 stars
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This book is best read, not heard
- De Andrea Rudert en 09-09-17
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Lost and Founder
- A Painfully Honest Field Guide to the Startup World
- De: Rand Fishkin
- Narrado por: Rand Fishkin
- Duración: 9 h y 1 m
- Versión completa
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General4.5 out of 5 stars 706
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Narración:5 out of 5 stars 634
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Historia4.5 out of 5 stars 631
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
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3 out of 5 stars
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Stopped reading - politics in a non-political book
- De T en 10-17-19
De: Rand Fishkin
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 17
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Historia4 out of 5 stars 16
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- De: Jimmy Soni
- Narrado por: Jonathan Todd Ross
- Duración: 18 h y 25 m
- Versión completa
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General4.5 out of 5 stars 539
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Narración:5 out of 5 stars 446
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Historia4.5 out of 5 stars 446
Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
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5 out of 5 stars
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Wonderful, Engaging & Insightful
- De Ismael Becerra en 02-26-22
De: Jimmy Soni
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The Four Steps to the Epiphany
- De: Steve Blank
- Narrado por: Graham Rowat
- Duración: 9 h y 15 m
- Versión completa
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General4.5 out of 5 stars 93
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 73
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
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Piercing Narrator
- De David P en 01-09-21
De: Steve Blank
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
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General4.5 out of 5 stars 1,242
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Narración:4.5 out of 5 stars 976
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Historia4.5 out of 5 stars 983
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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3 out of 5 stars
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wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
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Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
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General4.5 out of 5 stars 2,118
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Narración:5 out of 5 stars 1,783
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Historia4.5 out of 5 stars 1,781
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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5 out of 5 stars
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Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
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Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
- Versión completa
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General5 out of 5 stars 3,277
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Narración:5 out of 5 stars 2,815
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Historia5 out of 5 stars 2,803
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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5 out of 5 stars
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Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
Lo que los oyentes dicen sobre Behind the Cloud
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- chris mateo
- 09-15-24
Great book
HighLevel strategies and tactical ones love it as a young start up this definitely helps!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Alejandra
- 11-06-23
Great Insight into How Marc Built SFDC
Great insight into how Marc B built Salesforce from the many facets of business building.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Ericson R.
- 12-29-23
The personal life of Benioff.
A lot of principles were boring and took a lot of time. i confess that was dificult to keep focus.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 07-29-20
Inspirational
As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.
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esto le resultó útil a 3 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 12-01-21
Best for startups and IT professionals
What a book, this experience was great ad if I was living it through with Marc, great voice over.
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Total3 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- David London
- 03-13-21
Interesting, but mostly outdated by this time
It was great to hear the story and I feel more knowledgeable about SalesForce. However, this doesn’t translate too well 10 years later, as most is common knowledge now. Plus, at times, it felt like he was patting himself on the back for a whole chapter.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- John T.
- 08-14-22
No lessons. Only narcissism.
Don’t expect to learn anything from this book. If you received one cent for every time the author said “I” or “me”, you’d be wealthier than Musk, Bezoz, Zuckerberg and the next 50 billionaires in the list. Absolute trash.
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esto le resultó útil a 2 personas