Behind the Cloud Audiobook By Marc Benioff, Carlye Adler cover art

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry

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Behind the Cloud

By: Marc Benioff, Carlye Adler
Narrated by: Ax Norman
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc. Management & Leadership Software Business Technology Management Inspiring Commerce Marketing & Sales E-Commerce Marketing

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HighLevel strategies and tactical ones love it as a young start up this definitely helps!

Great book

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This book does have some cool behind-the-scenes stories about Salesforce’s early days and how Marc Benioff challenged traditional enterprise software thinking. There are definitely useful nuggets on company culture, marketing, and innovation. The tone can feel a little bit self-congratulatory. Read if you're curious about Salesforce or tech startups, but it didn't exactly keep me on the edge of my seat (not that this is that kind of book anyway).

Decent insight on Salesforce's development

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Great insight into how Marc B built Salesforce from the many facets of business building.

Great Insight into How Marc Built SFDC

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A lot of principles were boring and took a lot of time. i confess that was dificult to keep focus.

The personal life of Benioff.

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As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.

Inspirational

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