Behind the Cloud Audiobook By Marc Benioff, Carlye Adler cover art

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry

Preview
Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Behind the Cloud

By: Marc Benioff, Carlye Adler
Narrated by: Ax Norman
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc.
E-Commerce Management Management & Leadership Marketing Marketing & Sales Business Software Inspiring
adbl_web_global_use_to_activate_T1_webcro805_stickypopup

Featured Article: 35+ Inspirational Entrepreneur Quotes to Kickstart Your Goals


The world of entrepreneurship is filled with high hurdles, long nights, and hard-earned wins. Deciding to launch your own business is a huge risk, and it requires a lot of support, luck, and sheer grit to stick with it long enough to see it pay off. Whether you’re considering heading into an independent career or are already running your own company, you know how important it is to seek out the wisdom of those with thriving ventures.

All stars
Most relevant  
HighLevel strategies and tactical ones love it as a young start up this definitely helps!

Great book

Something went wrong. Please try again in a few minutes.

This book does have some cool behind-the-scenes stories about Salesforce’s early days and how Marc Benioff challenged traditional enterprise software thinking. There are definitely useful nuggets on company culture, marketing, and innovation. The tone can feel a little bit self-congratulatory. Read if you're curious about Salesforce or tech startups, but it didn't exactly keep me on the edge of my seat (not that this is that kind of book anyway).

Decent insight on Salesforce's development

Something went wrong. Please try again in a few minutes.

Great insight into how Marc B built Salesforce from the many facets of business building.

Great Insight into How Marc Built SFDC

Something went wrong. Please try again in a few minutes.

A lot of principles were boring and took a lot of time. i confess that was dificult to keep focus.

The personal life of Benioff.

Something went wrong. Please try again in a few minutes.

As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.

Inspirational

Something went wrong. Please try again in a few minutes.

What a book, this experience was great ad if I was living it through with Marc, great voice over.

Best for startups and IT professionals

Something went wrong. Please try again in a few minutes.

It was great to hear the story and I feel more knowledgeable about SalesForce. However, this doesn’t translate too well 10 years later, as most is common knowledge now. Plus, at times, it felt like he was patting himself on the back for a whole chapter.

Interesting, but mostly outdated by this time

Something went wrong. Please try again in a few minutes.

Don’t expect to learn anything from this book. If you received one cent for every time the author said “I” or “me”, you’d be wealthier than Musk, Bezoz, Zuckerberg and the next 50 billionaires in the list. Absolute trash.

No lessons. Only narcissism.

Something went wrong. Please try again in a few minutes.