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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What Members Say

Average Customer Rating

4.7 (285 )
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  •  
    MMH Toronto 09-14-17
    MMH Toronto 09-14-17
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    "What is your compass?"

    With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.

    3 of 4 people found this review helpful
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    Gypsy D. Rogers Minnetonka, MN United States 10-20-17
    Gypsy D. Rogers Minnetonka, MN United States 10-20-17 Member Since 2017
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    "Good base concept, weak delivery"

    It had a decent basic message but at times I felt his examples were repetitive and he focused only on corporate why while hinting at personal why, some time spent in this later space would have made the book much more powerful.

    0 of 0 people found this review helpful
  •  
    Louis Macareo 10-19-17
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    "Good but could have made his point in 20 pages"

    Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

    0 of 0 people found this review helpful
  •  
    Anonymous 10-18-17
    10-18-17 Member Since 2017
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    "Great book for any leader"

    This is a great book for anyone in any form of leadership, whether it’s a father at home or a CEO of a large company. Take the time to read it. You won’t be sorry.

    0 of 0 people found this review helpful
  •  
    Leanna Olbinsky 10-16-17 Member Since 2016
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    "Amazing. I listened in 2 days"

    I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

    1 of 1 people found this review helpful
  •  
    Leah 10-15-17
    Leah 10-15-17 Member Since 2017
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    "A great way to approach business and life"

    Something about Simon Sinek speaks to me. I believe in his why and this book is invaluable to me in my career.

    1 of 1 people found this review helpful
  •  
    Chad Jackman SALT LAKE CITY, UT, US 10-13-17
    Chad Jackman SALT LAKE CITY, UT, US 10-13-17 Member Since 2017
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    "awesome book with a great message!"

    this bug help me reevaluate my life goals and help me start on a New Journey to find myself.

    1 of 1 people found this review helpful
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    Amazon Customer 10-12-17 Member Since 2017
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    "Great read!"

    Awesome book! Opens your mind up to think differently! Highly recommend to anyone who needs a boost or is at a point in life where they need a new perspective.

    0 of 0 people found this review helpful
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    Shelle Budiselic Miami, OK USA 10-07-17
    Shelle Budiselic Miami, OK USA 10-07-17 Member Since 2017
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    "best book ever!"

    I have been looking for ways to energize my business and through listening to this book I have discovered I was focused on the what and not the why. Now I am looking to find my why and feel good about moving forward from there.

    0 of 0 people found this review helpful
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    Ty WOODSTOCK, GA, United States 10-07-17
    Ty WOODSTOCK, GA, United States 10-07-17 Member Since 2014
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    "Good book. Good premise."

    Good book. Good premise. Helpful to the entrepreneurial mindset. But is another pay homage and get on the Apple / Steve Jobs worship bawagon book for many parts.

    0 of 0 people found this review helpful

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