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Publisher's Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.

Critic Reviews

"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)

What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • 4.4 out of 5.0
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Story

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  • Eric
  • ANGIER, NC, United States
  • 06-19-15

Great!

A boiled down way to make your ideas stick. I loved it! Great for anyone. And the best part is that you know it's true because so many things resonate with what is said.

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Make it suck = keep it simple

Loved the stories and steps to make my ideas memorable beyond regurgitating facts and figures

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Good

While Made to Stick has good stories, ideas, information and even presentation, this book just didn't hold my attention throughout.

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It stucked with me

for a professional speaker this is a MUST. And the stories make it more memorable indeed.

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classic

Made to stick by Dan and Chip Heath is a must read for everyone professionals as well as stay at home parents. it's clear with easy examples. The narrator is engaging with a good pace.

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Clever and Engaging

This is an interesting take on the idea of ideas. It takes you through a logical approach to what makes ideas stick for a reader. I found the thinking interesting and applicable to many areas from business to journalism to teaching. The principles make sense. I found by the end I wanted the actual print book because I wanted to flip back to find things.

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Sticky book; content wise

Sticky; understood; remembered; actionable. "99.3. % of quoted statistics are made up.." This book is a great read for anyone wanting to improve their communicate whether you're a teen, new graduate, boss, or an entrepreneur

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Must read for professional commutators

This was a refreshing book. It is simple and profound full of creative genius. I will listen to this again.

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Make your ideas memorable!

The authors provide a framework for S.U.C.C.E.S.S in getting attention to your ideas which makes them meaningful and memorable. Great approach for communicating the right change messages the most effective way.

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fantastic book

highly recommend. very compelling listening. practical & concrete. great narrator too! I found a summary of the key points online.