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Publisher's Summary

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers 10 fundamental leadership lessons we all need to practice as well as preach everyday, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business, and offering inspiring advice.

©2007 Howard Behar; (P)2007 Blackstone Audio Inc.

Critic Reviews

"[S]haring anecdotes from Starbucks itself is Behar's strong suit....[T]he voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills." (Publishers Weekly)
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by." (Bob Fisher, former chairman, Gap Inc.)

What members say

Average Customer Ratings

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  • 3.8 out of 5.0
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  • Overall

Top Level Leadership

Behar nails it! One of the top 5 books on leadership I've read/listened to.

2 of 2 people found this review helpful

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My absolute favorite

This is absolutely one of my favorite leadership books of all time. I have listened to it maybe 4 times over the last 3 years. I always come away inspired to engage and nurture my team and customer relationships more. This is a must read for any and every leader out there

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Great ideas to help the leaders in our company

I enjoyed all of the short stories and experiences of the author. Lots of great leadership tips we will put to use in our company. This book will be required reading for all of the leaders in our businesses.

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Outstanding choice

Fantastic book. Excellent content, kept my attention and provided concepts I want to integrate into my habits. I plan to listen again!

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  • G
  • 10-17-11

Very drawn out

This book had some good ideas/concepts in it, but it was very drawn out. The content could have easily been condensed by at least half without losing any of the meaning. I have started listening to Dave Ramysey's Entreleadership book and it is much more entertaining and to the point. Enjoying it much more.

It has a similar theme, but goes deeper in a more interesting way, and Dave has a funny and entertaining delivery.