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Publisher's Summary

Lead transformation using speeches, stories, ceremonies, and symbols

Great leaders anticipate the future. But the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn't have to be so hard.

With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.

Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:

  • Identifying which stage of the venture you're in and where to go next
  • Empathizing with those who might resist and seeing the journey through their eyes
  • Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
  • Commemorating milestones and accomplishments along the way.

Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.

©2016 Nancy Duarte and Patti Sanchez (P)2016 Penguin Audio

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Beyond the Hero's Journey

Would you consider the audio edition of Illuminate to be better than the print version?

NO ... but I am VERY Happy that Duarte finally put out a book on Audible.

What was one of the most memorable moments of Illuminate?

The first few chapters were the best.

The case studies seem to be the same ones all the top consultants use in their presentations.

I very much liked the inside look at how Duarte applies what she teaches to her own firm. I also liked how candid they were in sharing some of the bumps they've experience throughout the years.

What about Patti Sanchez’s performance did you like?

She is a PRO... and very easy to listen to.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No crying, just the occasional laugh.

Any additional comments?

I very much wish that the Audio was coupled with the Kindle Edition--Whispersync.

And I am surprised that there wasn't a supplemental handout to download (at least not as of this review on 2-16-16.

It was only after looking at the Kindle Edition, that I noticed how many great drawings, illustrations, and pictures I missed out on :(

3 of 3 people found this review helpful

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okay

I heard most of the stories before. Still good to be reminded. I listened at 1.5x

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Brilliant approach to leading change!

If you are a leader who cares about your team members, the insights in this book can provide you with the tools you need to educate, motivate and inspire people during times of change. It will also help you to recognize when change is needed and The various stages of the journey. Each stage has a unique problem and Nancy and Patty offer practical approaches that move you and your team forward. The case studies aren't just "success stories." Instead they illustrate real-life challenges that can occur while implementing these approaches and how to overcome them. I also purchased the hard copy of the book as a reference. It includes a foldout Communication Toolkit that outlines each stage and how to use speeches, stories, ceremonies, and symbols for each stage. Highly recommend.

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Change

Excellent survey of real life change agents, their process, successes and mistakes. Not just theory.

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Awesome

Like everything they touch, this too is golden.
Definately worth the time (to say the least)!

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Every leader has a story to tell

Would you recommend this audiobook to a friend? If so, why?

Yes, but get the most out of Illuminate by having the print version handy, as it is beautifully illustrated for those of use who are visual learners.

What was one of the most memorable moments of Illuminate?

The stories and case studies, particularly the story of how Duarte has sustained leadership in their industry by re-inventing themselves as their industry and technology changed.

What about Patti Sanchez’s performance did you like?

Fairly easy to listen, even in 1.5x mode.

If you were to make a film of this book, what would the tag line be?

Venture Scape: The frontier in which leaders create the future.

Any additional comments?

To get the most out of Illuminate: Listen to the book and enjoy the case studies via audio, then view the printed version to better visualize the tool to know which kind of story to tell as you lead.The book is well researched, including original case studies and numerous footnotes. Their research forms the basis of their model called a “venture scape”— a sigmoid-shaped curve illustrating the process of change through five stages: Dream, Leap, Fight, Climb, and Arrive. These stages, they observe, represent a story arc characteristic of significant movements in society and business.

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  • peter
  • Houten, Netherlands
  • 04-04-16

Not for people allergic to empty lingo

One of the few books I could not manage to finish despite my 'I paid for it, so I will finish it' attitude' All empty business rhetoric on hope and change, mistaking latching on to each and every meme floating around as wisdom and probably being paid way to much for it. Condescending tone about leaders who have to hold the led by the hand to prepare them for change. Nothing but repetition on change.

1 of 4 people found this review helpful

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