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Publisher's Summary

The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

  • The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
  • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

©2016 Joe Pulizzi (P)2016 Joe Pulizzi

What members say

Average Customer Ratings

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  • 4.4 out of 5.0
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A complete content inc

I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.

This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.

I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.

24 of 24 people found this review helpful

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Don't believe the hype.

Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.

Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.

Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.

The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.

There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.

It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.

64 of 70 people found this review helpful

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Narrator is ok but information is super redundant

You didn’t love this book... but did it have any redeeming qualities?

Yes, listen to the first couple of chapters and then stop. Everything else is super repetitive or fluff, he is elaborates on the same stories repeatedly.

17 of 18 people found this review helpful

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Content Marketing

I wasn't exactly sure what content marketing was but I was intrigued when I saw the title of the book come up when searching for new business titles on Audible. After reading the summary, I figured it was worth a shot. Content Inc. takes a different and very intriguing approach to building a business through the one thing people can't copy, your original content. While it can seem overwhelming to undertake at times, I'm excited about starting my content journey with my clothing company. It could be a vital ingredient to spur some additional growth.

2 of 2 people found this review helpful

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Useful and actionable information

I listened to Joe's book twice. Like he mentions in the book it's useful for a renge of people - from those getting familiar with what content marketing is to those looking for actionable tips on improving their efforts. As Joe mentioned the book is geared towards entrepreneurs but corporate communicators will find large portions of it relevant and useful.

4 of 5 people found this review helpful

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More than I hoped for

I had no idea I would get this much value! I feel like a Ph.D. In content marketing.

2 of 3 people found this review helpful

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Clarkepatterson

Not at all what I was expecting. Unless you're looking for an infomercial on a get rich quick scheme, ignore this book.

3 of 5 people found this review helpful

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the great and informative book on content marketin

I have read this book and now I have listened to it. There is so much information that is top-tier you have to listen to it or read it more than once and take notes. This is recommended for anyone who is involved with content marketing.

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Content Marketing is all the craze

Excellent book to get into. If you work in Marketing or have a business that hinges on getting people to know you, this is what you need to study.

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Fairly Good

The author clearly has expertise on the topic, but he was casting his net a little too wide. Nevertheless, it's a good read/listen. If you're exploring content creation, this book should surely be on your list.

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  • Matthew
  • 06-30-16

good advice

the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.

1 of 1 people found this review helpful

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  • Miller
  • 04-29-16

Great content

It has re- invigorated me to look at my blog and refine my niche into something that is in line with my passions but also of massive value to my readers.

1 of 1 people found this review helpful

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  • Timothy
  • 04-13-16

informative

a very insightful overview of what it takes to get a content marketing programme up and running.

1 of 1 people found this review helpful

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  • Sharon
  • 01-11-18

content marketing here I come!

great for learning how best to leverage web, social media and content to market your business or organisation, and make maximum impact, whilst gaining a quality audience full of customers and fans.

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  • Coffee4Life
  • 10-14-16

Decent, but could be better

Any additional comments?

I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book tho

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  • Ross Brown
  • 06-27-16

A Most for any Content Marketers!

Excellent listen. Very insightful and I took a lot from Joe's words. I will certainly be implementing a large proportion of what was discussed in the audiobook to my current business. A must listen for any Content Marketers!

1 of 2 people found this review helpful

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  • James
  • 05-18-16

Good general info

Narrator difficult to listen to. Good general info, too many ads. Bottom line is do not expect success overnight, it will take years.

1 of 2 people found this review helpful

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  • Rob Faulkner
  • 02-07-16

The best content marketing book you will ever buy

This book is engaging from start to finish and my favourite marketing book by far (& I have lots of them!)

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  • Anil Kumar Sharma
  • 10-13-15

content is king - Joe shows how

Joe shows how you can build a fantastic business around content. this has given me fantastic ideas for scaling my business.

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  • SJ Temaharay
  • 09-13-16

nothing new, even to a newbie like me. 20 words,

so I can' review with less than 20 words? I wasted my time listening to a guy promoting his busness and now I must write more than 20 words for my review to be posted? Thank you Audible Not!!

2 of 5 people found this review helpful

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  • Wayne Thompson
  • 12-15-17

Christian propaganda

A bit too churchy for me. So many better entrepreneur books out there.

Better off buying Gary V books.

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  • Mrs D J King
  • 04-19-17

Content Inc Joe Pulizzi

Would you listen to Content Inc. again? Why?

Yes - I've listened to it several times because there's so much great information. Each time I learn something different. It's a pleasure to listen to Joe narrate his own book. I wish he'd narrate some of the others as well

What did you like best about this story?

So much information, so many great tips, and a website to subscribe to.

Which scene did you most enjoy?

N/A

Was there a moment in the book that particularly moved you?

N/A

Any additional comments?

This is not a book for driving and listening because there were times when I wished I could take notes. This is best listened to when you have pencil and paper to write things down.

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  • Theresa
  • 10-18-16

Great roadmap for a content driven strategy

good insights into building content inc strategy for both start ups and existing businesses. recommend for anyone wanting to better understand how to start (or pivot) your content strategy.

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  • Amazon Customer
  • 06-03-16

I'm officially a content addict.

The clarity and simplicity in this books content strategies is valuable.
It's highly recommended for those who have something special they'd like to share with the rest of the world.

2 of 4 people found this review helpful