Mark Gobe follows up his best-selling Emotional Branding with Brandjam, an examination of the important function that design plays in branding. Gobe uses jazz as an apt metaphor for his argument, showing how innovation and creativity can spark a connection between brands and the public, and Gregory St. John's forceful, persuasive performance sells Gobe's theories, making them resonate with the listener. Novice entrepreneurs and business owners alike will find much to absorb in Brandjam, learning how the use of intuitive and inventive design can impact their brands to reach a larger consumer base.
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience.