Showing results by author "Marc Gobe"

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    • Emotional Branding

    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Unabridged
    • Overall
      4 out of 5 stars 32
    • Performance
      3.5 out of 5 stars 30
    • Story
      4 out of 5 stars 30

    Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

    • 2 out of 5 stars
    • Agonizing narrative style, dated info.

    • By Brian Mattocks on 02-23-17

    Regular price: $24.95

    • Brandjam

    • Humanizing Brands Through Emotional Design
    • By: Marc Gobe
    • Narrated by: Gregory St. John
    • Length: 11 hrs and 31 mins
    • Unabridged
    • Overall
      4 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

    • Humanizing Brands Through Emotional Design
    • By: Marc Gobe
    • Narrated by: Gregory St. John
    • Length: 11 hrs and 31 mins
    • Release date: 02-28-13
    • 4 out of 5 stars 1 rating

    Regular price: $24.95

    • Citizen Brand

    • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
    • By: Marc Gobe
    • Narrated by: Ken Maxon
    • Length: 10 hrs and 14 mins
    • Unabridged
    • Overall
      2 out of 5 stars 1
    • Performance
      1 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, and more.

    • 2 out of 5 stars
    • Bad book

    • By Gonzalo Senosiain on 10-12-16
    • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
    • By: Marc Gobe
    • Narrated by: Ken Maxon
    • Length: 10 hrs and 14 mins
    • Release date: 02-28-13
    • 2 out of 5 stars 1 rating

    Regular price: $24.95