Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

By: Pauline Brown

Narrated by: Vivienne Leheny

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.

In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

Great perspective

This book really helps outline and paint a picture of just how vital aesthetics are to whatever business you may be in. Loved the information in here, didn’t care for the voice reading… sounded too much like a Waze voice giving directions.

Boot scoot boogie

Amazing for understanding the value of branding and marketing……. I don’t know why I need to have 15 words when I said what I meant in less but okay audible 🙃🥲

Simply. Brilliant.

Simply brilliant! Pauline Brown introduces and beautifully articulates the concept of aesthetic intelligence and touches on how to identify, understand, appreciate, and nurture your own sense of taste and aesthetic signature. The book DOES leave you wanting more! However, NOTHING was left out. She introduces the concept and perspective of “taste” and aesthetic acumen as both a deeply human and highly valuable business trait. Makes me want to get my MBA at Harvard, just to be close to this person who, albeit far more successfully, thinks like me.

If you are aesthetically intelligent and attuned, this book WILL help you understand and better articulate your own unique skill set and inspire you to elevate your aesthetic self, professionally and privately.

If you’re a CEO and want to improve or keep your job, read this book! If you’re a brilliant aesthete or creator and want to take a CEO’s job, then read this book!

If you need more explanation than this book on how to be creative and have taste, take an art class and go luxury goods shopping. You aren’t ready for this book.

Not bad...

The business examples were nice and helpful. Past that, it seemed like there was one whole chapter (or more...) that made it feel like I was being told to eat fancier food and put more effort into what I wear in order to "increase my aesthetic IQ". Whatever.

Voice of the reader lacked vocal range. Sounded like I was being read to by Apple's Siri.

This book perfectly fills in the holes.

Pauline Brown’s expertise and experience (in Aesthetic Intelligence) fills in a huge hole in perception many companies rarely grasp. Her insight(s) brings critical pieces together in a greater understanding of marketing and what leads to deeper, more meaningful, customer brand (and design) engagement. The ideas and concepts in this book can be applied to Advertising, Branding, Communications, Design and improvement of the self. You may find a sober, crystal clear perspective begins to expand and cultivate a more full phenomenal (multi-sensory) experiences to benefit you, your employees, and patrons as well.

Of the 35 books I’ve listened to since the pandemic of 2020, this one tops the list. I can also see this book becoming one of the greatest business book contributions for the remaining decade. I think it is just that good.

Sincerely,
Breuk Iversen
8grape.com