• It's Not Luck

  • Marketing, Production, and the Theory of Constraints
  • By: Eliyahu M. Goldratt
  • Narrated by: Rick Adamson
  • Length: 8 hrs and 30 mins
  • 4.6 out of 5 stars (862 ratings)

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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What listeners say about It's Not Luck

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Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

8 people found this helpful

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Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

6 people found this helpful

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Needs extra voices

Would've been nice if a female narrator read the female parts, it was difficult to keep up with which character was speaking sometimes.

2 people found this helpful

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Heavy-handed hard sell of a management approach

Pushes one approach to problem-solving as if it were the be-all-and-end-all. An interesting story, though

1 person found this helpful

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Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

1 person found this helpful

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Great book. Poor narration.

It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.

When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.

So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.

The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!

Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.

To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.

OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.

1 person found this helpful

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Narrator changed

The narrator is different and they randomly changed Hilton Smive to Hilton Smith? The content is definitely not as good as it's predecessor "The Goal" but it still has good value and is worth the read/listen.

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Cornerstone series for starting my business

Goldratt’s books have been very important to starting my own company, I’ve read the entire series a few times over. Production, marketing, financial metrics, projects and strategy are all covered in ever increasing detail. This book is great for the outside in perspective of running your company. Finding the competitive advantage unique to your knowledge of the market and your skills and then leveraging this for a maffia offer. In essence, all of ToC is constantly pushing you from a cost mindset to a throughput mindset. To get maximum benefits from this work, you’ll have to allow your mind to change.

This book does not offer a detailed plan of how to do it, but it does offer a way to think to find your own strategies and tactics. You will still have to do the work yourself to implement any of it.

BTW, I’m in IT and the Phoenix project is an interesting book to add to the goldratt series to add modern IT to the scope that can be covered. In a way continuous deployment is like JIT, ToC can add buffer management to it and help with thinking processes to find how to leverage superior IT performance in the market. For me, Time & Materials are becoming the cost accounting parallel in IT services. Again, this book (along with the goal, critical chain, and being the goal) is the foundation for those realizations.

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Excellent Business Novel

The style Dr. Goldratt uses to shares his knowledge is magnificent. This business novel is a continuation of The Goal, and just like the former, it is very engaging and has the same characters.

The audio performance of the former was much better, and with It's Not Luck being a one man show, was great and well worth it.

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important book

Delves more into the thinking processes needed to successfully implement change in any segment of life.

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  • Christopher Bisazza
  • 05-06-18

Lacks support material

This book - a worthy follow-up to the goal - introduces the thinking tools that are part of the theory of constraints, all wrapped up in a story that demonstrates their use at multiple levels.

Unfortunately the diagrams included in the print version of this book are not made available in the audiobook. In practice this means you will struggle to follow along unless you already know the material... in which case you don't need this book.

2 people found this helpful

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  • Jon Hopper
  • 06-28-17

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

1 person found this helpful

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  • Sean Butler
  • 07-20-21

excellent read

an easy listen, preferred the audio on the goal, read this first, made a massive impact on my management style back in the 90s, jyst listened to both again. well woth a listen

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  • Anonymous User
  • 04-21-20

amazing

captivating from start to finish and have never been happier at how a characters journey concluded

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  • randy
  • 01-26-19

great follow up

Easy to listen to and follow. The lessons contained within are extremely valuable.
It is recommended that you listen to "The Goal" first.

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  • Marek
  • 04-04-18

CEO CLASS

Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!

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  • D V.
  • 02-19-21

Great follow on from The Goal.

I found some of the ‘conflict’ scenes a little hard to listen to, only because they were realistic and reminded me of my own tense meetings.
Great story with some valuable learning woven in.

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  • M P L
  • 12-04-18

Amazing Book

This book helped my brain to look at different angles at every thing. Worth listening.

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  • Ian R
  • 11-29-18

love it!

couldn't stop listening to it. very inspirational. narrator makes it interesting too! many words of wisdom throughout the book.

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  • Kindle Customer
  • 06-29-18

Brilliant

loved the book, specifically the story. the author is a genius, and his concepts are game changing.

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  • K.Aki
  • 08-13-15

not suitable for English learning

Because the file is offered as one big file without chapter.
You have no choice but to listen the story from the beginning.
And it is a low-quality sound, too.

I would like to recommend you to buy CD.