Showing results by author "Ryan Hoover" in All Categories

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

The Branch Church exists to connect people to the life-giving Vine of Jesus Christ. Come Grow With Us as we Chase Jesus and allow that pursuit to Shape our Culture.