The Product Mindset

Succeed in the Digital Economy by Changing the Way Your Organization Thinks

By: David H. DeWolf, Jessica S. Hall

Narrated by: David H. DeWolf, Jessica S. Hall

In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mind-sets that separate developmental groups from the rest of the team.

To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone - from engineering to the C-suite - on the same page and speaking the same language.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders.

David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace. If your business is shackled to an IT mind-set, break free from the past, and discover the fast track to future success.

©2019 David H. DeWolf and Jessica S. Hall (P)2019 David H. DeWolf and Jessica S. Hall

Experimentation is key. Do it faster.

I didn't want this to end. It has changed my mind and thinking with the change that is currently taking place in the organization I work with.
This is amazing.