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Product Management for Dummies

Narrated by: Chris Sorensen
Length: 12 hrs and 54 mins
Categories: Business, Marketing
2 out of 5 stars (1 rating)

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Publisher's Summary

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.  

From defining what product management is - and isn't - to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

  • Create a winning strategy for your product  
  • Gather and analyze customer and market feedback to maximize revenue 
  • Prioritize and convey requirements to engineering teams effectively  

Product managers are responsible for so much more than meets the eye - and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

©2017 John Wiley & Sons, Inc. (P)2019 Tantor

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Material is good, narration got on my nerves

The material in the book is fantastic covering everything from introductory concepts to implementation methods. The narrators voice and intonation was incredibly aggravating to me and the coworkers I showed this audiobook to. I try to listen on road trips and just can’t do it for any length of time. I’ve gone back to the kindle version to absorb the information.

1 of 1 people found this review helpful

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  • Anonymous User
  • 08-31-19

Horrendous

The content may be good, but the narration makes it incredibly hard to listen to.