The Product-Led Playbook

How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)

De: Wes Bush

Narrado por: Wes Bush

$1 Billion in self-serve revenue. Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights.

However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue. After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Here’s what you’ll learn:

• What are the 9 key elements of a strong product-led organization–and how to implement each one, step-by-step.
• What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy.
• Which clues you need to look for to identify your best-fit (and most likely to pay) users.
• How to design a generous free plan that lets users taste the value of your product–without giving everything away.
• What you need to put on your home page to wildly increase free trial sign-ups.
• What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes.
• How to craft pricing strategies that make it obvious to users which plan is right for them.
• How to identify bottlenecks so you can tackle them head-on and scale your growth.
• What you need to align your team and get them pumped about growing your business with you.
• Which metrics you should be tracking to assess your progress (not all data is created equal).

Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.

©2024 Wes Bush (P)2024 Wes Bush

Framework not Guesswork

Starting to implement in my business now to become the obvious choice for my market. Exciting!

Excellent Content

Really excellent content for anyone in a GTM or Product team looking to implement a PLG strategy.