Marketing Plan

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive ...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

¿Te gustaría vender más? ¿Quieres aprender, desde cero y paso a paso, un método probado para montar un Sistema Automatizado de Ventas (Funnel de Ventas) para tu negocio, basado en Marketing Digital? Hola! Mi nombre es Agustín Casorzo, autor de este libro, que es el resultado de mi experiencia ayudando a empresas a vender más utilizando Marketing Digital. Durante mis 9 años como empresario he vendido más de USD$10,000,000 en productos digitales y servicios de Marketing Digital a través de mi Agencia, utilizando Funnels de Ventas.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

Are you passionate about planning unforgettable events? Have you ever dreamt of starting your own event planning business but didn't know where to start? Look no further! In "A Step-by-Step Guide to Launching your Event Planning Business," event planning expert Stephen Kingery takes you on a comprehensive journey, providing you with all the tools and knowledge you need to successfully launch and run your own event planning business. Starting from the ground up, Kingery begins by explaining the reasons why starting your own event planning business is a smart move. He delves deep into the ...

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...

Unlock the secrets to financial success with this comprehensive guide on how to become a millionaire by trading stocks. This eBook offers actionable strategies, practical tips, and essential knowledge to help you achieve consistent profits in the stock market. From building a solid trading plan to scaling your strategy and adapting to market conditions, learn how to navigate the complexities of trading while maintaining emotional discipline. Whether you’re a beginner or an experienced trader, this eBook will provide you with the roadmap to financial freedom in just five years.

The only thing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If you don’t understand money, then learn how to understand it. Simple You are so lucky to have made your way to this book. I am going to give you the simple step-by-step recipe for transforming your life by creating wealth and achieving financial freedom. It’s also about hard work. And the more hard work you do the luckier you get. This book is for a number of different audiences. It’s for young adults; twenty and thirty-somethings that are making ...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through...

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits - legal forms, business plans, taxes, operations. Where do you even start? Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. Most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days.