Showing results by publisher "Penguin Audio" in Marketing & Sales
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 07-16-19
- Language: English
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Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
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Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
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Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
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Drive
- The Surprising Truth About What Motivates Us
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Release date: 12-29-09
- Language: English
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 12-31-12
- Language: English
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 11-24-20
- Language: English
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 09-08-15
- Language: English
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
- By RML85 on 08-18-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
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Throwing Rocks at the Google Bus
- How Growth Became the Enemy of Prosperity
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 9 hrs and 15 mins
- Unabridged
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In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.
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Heavy on Rhetoric, Light on Facts
- By Jonathan on 04-13-16
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Throwing Rocks at the Google Bus
- How Growth Became the Enemy of Prosperity
- Narrated by: Douglas Rushkoff
- Length: 9 hrs and 15 mins
- Release date: 03-01-16
- Language: English
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 04-03-18
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Something to Think About
- By Anonymous User on 09-08-23
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 09-20-22
- Language: English
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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beautiful - the examples and the narration!
- By kinshuk poddar on 03-09-22
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Release date: 04-27-17
- Language: English
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Get Different
- Marketing That Can't Be Ignored!
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Unabridged
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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Not enough for a Michalowicz book
- By Dan on 09-23-21
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Get Different
- Marketing That Can't Be Ignored!
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Release date: 09-21-21
- Language: English
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- By: Kartik Hosanagar
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Unabridged
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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.
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Opens your mind towards Algorithms and AI
- By Gaurav Mendiratta on 03-27-19
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Release date: 03-12-19
- Language: English
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 3 hrs and 15 mins
- Unabridged
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.
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Pretty Darn Good
- By Jacob on 09-06-12
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Narrated by: John G. Miller
- Length: 3 hrs and 15 mins
- Release date: 01-05-10
- Language: English
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- By: Scott Kupor, Eric Ries
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Unabridged
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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As a founder I can highly recommend it
- By Mark on 07-15-19
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Release date: 06-04-19
- Language: English
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Sam Woolf
- Length: 8 hrs and 17 mins
- Unabridged
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Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.
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Some pretty good ideas, but no financial freedom
- By Anonymous User on 10-10-19
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- Narrated by: Sam Woolf
- Length: 8 hrs and 17 mins
- Release date: 01-17-19
- Language: English
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The Challenger Sale
- How to Take Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
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Lacks Depth
- By Rory Branford on 04-08-24
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 02-10-22
- Language: English
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Release date: 08-13-19
- Language: English
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Converted
- The Data-Driven Way to Win Customers' Hearts
- By: Neil Hoyne
- Narrated by: Neil Hoyne
- Length: 3 hrs and 19 mins
- Unabridged
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
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Great
- By Amazon Customer on 05-26-23
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Converted
- The Data-Driven Way to Win Customers' Hearts
- Narrated by: Neil Hoyne
- Length: 3 hrs and 19 mins
- Release date: 02-22-22
- Language: English
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The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
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Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
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Missing content
- By baby e's mommy on 04-28-22
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The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Release date: 10-29-19
- Language: English
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