Showing titles in Marketing
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Guerrilla Marketing
- By: Jay Conrad Levinson
- Narrated by: David Hilder
- Length: 11 hrs and 49 mins
- Unabridged
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When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them.
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Highly Relevant to the 1980s
- By Horace on 12-03-05
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Guerrilla Marketing
- Narrated by: David Hilder
- Length: 11 hrs and 49 mins
- Release date: 12-15-99
- Language: English
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Inside the Bestsellers
- Exclusive Interviews with Authors, Editors, and Publishers
- By: Jerrold R. Jenkins, Mardi Link
- Narrated by: Jerrold R. Jenkins
- Length: 2 hrs and 43 mins
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A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.
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Inside the Bestsellers
- Exclusive Interviews with Authors, Editors, and Publishers
- Narrated by: Jerrold R. Jenkins
- Length: 2 hrs and 43 mins
- Release date: 12-15-99
- Language: English
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The Portable M.B.A. in Marketing
- By: Alexander Hiam, Charles D. Schewe
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
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The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
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Some good material, but dated and boring
- By Daniel on 09-05-04
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The Portable M.B.A. in Marketing
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Release date: 12-15-99
- Language: English
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Focus
- The Future of Your Company Depends on It
- By: Al Ries
- Narrated by: Al Ries
- Length: 3 hrs
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Really the economic history of IBM...
- By avoidthelloyd on 08-01-17
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Inside the Tornado
- By: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Good, but not "blown away"
- By Jason Comely on 12-24-12
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Inside the Tornado
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Release date: 12-16-99
- Language: English
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Dealers of Lightning
- Xerox PARC and the Dawn of the Computer Age
- By: Michael Hiltzik
- Narrated by: Forrest Sawyer
- Length: 5 hrs and 52 mins
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The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.
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Audio quality is bad, story is awe inducing
- By David Phillips on 01-14-15
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Dealers of Lightning
- Xerox PARC and the Dawn of the Computer Age
- Narrated by: Forrest Sawyer
- Length: 5 hrs and 52 mins
- Release date: 12-16-99
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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Outstanding book
- By Z on 08-23-05
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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release date: 12-16-99
- Language: English
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Real-Time Marketing
- By: Regis McKenna
- Narrated by: Regis McKenna
- Length: 57 mins
- Original Recording
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Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.
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Old Ideas
- By Marcos Henrique Faco on 03-31-07
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Real-Time Marketing
- Narrated by: Regis McKenna
- Length: 57 mins
- Release date: 12-16-99
- Language: English
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- By: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
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Great book from the man who taught Steve Jobs about marketing
- By Amazon Customer on 12-29-20
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release date: 12-16-99
- Language: English
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Using Evangelism to Sell Products, Companies, and Ideas
- By: Guy Kawasaki
- Narrated by: Guy Kawasaki
- Length: 51 mins
- Original Recording
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There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.
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So, whats new?
- By Rajesh on 08-15-04
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Using Evangelism to Sell Products, Companies, and Ideas
- Narrated by: Guy Kawasaki
- Length: 51 mins
- Release date: 12-16-99
- Language: English
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Stanford CEO Forum
- How to Build a Brand
- By: John Kilcullen
- Narrated by: John Kilcullen
- Length: 47 mins
- Original Recording
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John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.
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Brand equity is the holy grail
- By Alison on 03-27-09
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Stanford CEO Forum
- How to Build a Brand
- Narrated by: John Kilcullen
- Length: 47 mins
- Release date: 12-16-99
- Language: English
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible-
The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Release date: 03-09-00
- Language: English
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How to Win Customers and Keep Them for Life
- By: Michael LeBoeuf Ph.D.
- Narrated by: Michael LeBoeuf Ph.D.
- Length: 1 hr and 29 mins
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From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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One of the Best!!
- By Justin on 01-25-06
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How to Win Customers and Keep Them for Life
- Narrated by: Michael LeBoeuf Ph.D.
- Length: 1 hr and 29 mins
- Release date: 04-07-00
- Language: English
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Here's My Card
- By: Bob Popyk
- Narrated by: Bob Popyk
- Length: 2 hrs and 51 mins
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Remember your first business card? It was such a novelty item. But did you know that these six square inches are the best and most handy marketing devices that ever fit right in your pocket? In this program, you'll learn how to network using your business card to actually create more business. Now that's a novel concept.
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Nothing new
- By Ch.U. on 09-30-09
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Here's My Card
- Narrated by: Bob Popyk
- Length: 2 hrs and 51 mins
- Release date: 04-27-00
- Language: English
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- By: Jeffrey J. Fox
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 8 mins
- Unabridged
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Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!
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Great non-nonsense book
- By J. Yoon on 01-21-03
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 8 mins
- Release date: 06-06-00
- Language: English
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The New York Times Pocket MBA: Sales and Marketing
- By: Michael A. Kamins Ph.D.
- Narrated by: Grover Gardner
- Length: 2 hrs and 4 mins
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Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
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Well pitched for the prospective MBA student
- By Max on 01-12-04
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The New York Times Pocket MBA: Sales and Marketing
- Narrated by: Grover Gardner
- Length: 2 hrs and 4 mins
- Release date: 06-23-00
- Language: English
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The Selling Edge
- Winning Over Today's Business Customers
- By: Michael Levokove, Celeste Levokove
- Narrated by: Noah Waterman
- Length: 4 hrs and 48 mins
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The Selling Edge explores the changing business environment of today's marketplace and identifies the tools and techniques to make you more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment.
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Excellent for Systems Selling
- By Christopher on 07-25-03
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The Selling Edge
- Winning Over Today's Business Customers
- Narrated by: Noah Waterman
- Length: 4 hrs and 48 mins
- Release date: 11-01-00
- Language: English
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
- By Kristin on 11-27-16
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Permission Marketing
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Release date: 01-02-01
- Language: English
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The Anatomy of Buzz
- By: Emanuel Rosen
- Narrated by: Jason Culp
- Length: 8 hrs and 42 mins
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Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.
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Very comprehensive. Uses current examples.
- By Matthew on 01-18-04
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The Anatomy of Buzz
- Narrated by: Jason Culp
- Length: 8 hrs and 42 mins
- Release date: 02-02-01
- Language: English
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Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
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To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
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Uncritical alarmist rant
- By Mark Freeman on 12-23-03
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Fast Food Nation
- The Dark Side of the All-American Meal
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Release date: 02-06-01
- Language: English
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