Showing results by author "John Kilcullen"

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    • Stanford CEO Forum

    • How to Build a Brand
    • By: John Kilcullen
    • Narrated by: John Kilcullen
    • Length: 47 mins
    • Original Recording
    • Overall
      3.5 out of 5 stars 20
    • Performance
      3 out of 5 stars 4
    • Story
      3 out of 5 stars 4

    John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.

    • 4 out of 5 stars
    • Brand equity is the holy grail

    • By Alison on 03-27-09

    Regular price: $2.95