Showing results by author "John Kilcullen"
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Stanford CEO Forum
- How to Build a Brand
- By: John Kilcullen
- Length: 50 mins
- Original Recording
John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.
Brand equity is the holy grail
- By Alison on 03-27-09
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Regular price: $2.95