Preview
  • Using Evangelism to Sell Products, Companies, and Ideas

  • By: Guy Kawasaki
  • Narrated by: Guy Kawasaki
  • Length: 51 mins
  • 3.8 out of 5 stars (69 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Using Evangelism to Sell Products, Companies, and Ideas

By: Guy Kawasaki
Narrated by: Guy Kawasaki
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $2.95

Buy for $2.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.

(P) and ©1992 Stanford Alumni Association
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Using Evangelism to Sell Products, Companies, and Ideas

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    14
  • 3 Stars
    15
  • 2 Stars
    6
  • 1 Stars
    6
Performance
  • 4 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    6
  • 3 Stars
    4
  • 2 Stars
    4
  • 1 Stars
    3
Story
  • 4 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    3
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars

Well Worth the $2

I'm not sure why one of the reviewers was so critical and stated that there was nothing new in this lecture. Perhaps, he's correct that there is nothing new. Keep in mind, Guy mentions his age (38), which would mean the lecture must have been made around 1992. That is quite some time ago, and before the Web!

So in that sense, it was a little dated, which is why I didn't give it 5 stars. However, the principles are timeless, and the presentation was very good. Simply from the perspective of someone who also does lectures at industry events, it was good to hear Guy. It does a very good job of weaving in anecdotes and keeping the audience engaged with humor.

The content was quite good, and as I indicated, the principles are timeless, and still very relevant in a "Webified" world!


Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars

So, whats new?

I did not get a single piece of insight, which I would have not got by just existing on this planet. Or may be the stuff would have been ok had I heard it 10 years back. If you simply want to listen to $3 worth of ancient concept that has been successfully used, you may have a go at this. However, if you expect to gain some insights or new methods, path-breaking concept or innovative ideas then you are in the wrong place. This is not a verdict on Guy Kawasaki but an opinion on the lecture. Let there be no $3 misunderstanding on this.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

9 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing

I loved this! I am now a Guy Fan! And I loved the stories about his wife and his position in the household.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great content, poor sound quality.

Great lecture, lots of good tips, fun stories. Guy Kawasaki is great, you'll love him.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good read

Guy gives great point of view on how to bring alternate thinking to business. Love the analogies he uses

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very Insightful

Thoroughly enjoyable, incredibly inspiring and definitely insightful. I'd love a longer, more in-depth version of this shorter program.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    2 out of 5 stars

Poor audio quality, nothing groundbreaking that I haven’t heard before, do not recommend

Overall this book has good information, but it’s old it’s very hard to hear and Understand due to its poor recording quality This information is nothing new and is covered by many of the other great writers in this genre.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

poor audio, recorded from a lecture

What disappointed you about Using Evangelism to Sell Products, Companies, and Ideas?

poor audio. this was a lecture that was re-purposed to be sold.

Would you be willing to try another one of the narrator’s performances?

yes, kawasaki has great ideas.

Any additional comments?

it was cheap so I don't regret buying it.I guess I should have expected what i got.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!