• Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

  • By: Pat Flynn
  • Narrated by: Pat Flynn
  • Length: 6 hrs and 23 mins
  • Unabridged Audiobook
  • Release date: 03-21-16
  • Language: English
  • Publisher: SPI Publications
  • 4.5 out of 5 stars (832 ratings)

Regular price: $19.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

Publisher's Summary

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for you?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!

Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course

©2016 Flynndustries, LLC (P)2016 Flynndustries, LLC

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    597
  • 4 Stars
    151
  • 3 Stars
    61
  • 2 Stars
    13
  • 1 Stars
    10

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    558
  • 4 Stars
    141
  • 3 Stars
    44
  • 2 Stars
    8
  • 1 Stars
    8

Story

  • 4.5 out of 5 stars
  • 5 Stars
    532
  • 4 Stars
    139
  • 3 Stars
    61
  • 2 Stars
    11
  • 1 Stars
    11
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

It's an amazing book

It's an amazing book, especially for those who are interested in designing ideas and validating it.
Will it fly works as a step by step guide to validation process. You follow the steps reading or listening the book and there is an online companion course that shows you how Patt applied every principle on the book in his own business.

6 of 6 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The best guide for becoming entrepreneur

Where does Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money rank among all the audiobooks you’ve listened to so far?

This is a great book! At first, I hesitated a bit. I was sure that everything had been already told in Pat's podcasts and written in the blog. That was not the case. Book not only compiles the best ideas from author's experience but include's a step-by-step guide on implementing your own business.

What did you like best about this story?

All the instructions in the book are very practical. Pat gives many examples from his own life and life of his colleagues. He shares with us not only success stories but also those in which he failed.

What does Pat Flynn bring to the story that you wouldn’t experience if you just read the book?

The narration is done great! Not always the author of a nice book can present his own work in a way that listener would enjoy it. I can say with the confidence: it doesn't refer to this book. Pat expressed all the excitement and enthusiasm about making value for people in a way you want to act immediately.

Any additional comments?

I recommend this book to everyone who wants to start his own business (even tiny one) but don't know how to start or do it "in a right way". You will not only find wise and helpful instructions. You will also get a lot of inspiration and desire to start right now.

10 of 11 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Pat Delivers Again!

If you are new to Pat Flynn you are in for a treat. You are about to meet an honest and ethical man who only wants to help the world one entrepreneurs at a time. Check him out if you are interested in starting an online business.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This book is worth way, way more than its price!

This is a very actionable book, with a free companion course. Pat Flynn nails it! His ideas on customer research is worth 100 times the price of the book, alone! If you ever thought about a business idea, this book will help you test it, and also help you brainstorm additional ideas, so that you can almost guarantee success!

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Smart and Helpful!

I wish I could give this book 5 stars 50 times. Pat does such a great job serving the reader and gives helpful and actionable tips. Listening to someone who has actually done the things they are teaching is great and I look forward to implementing the teachings from this book immediately. Thanks Pat and look forward to learning more in the companion course.

3 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

For beginners

This is an awesome and refreshing book it really gives you a different perspective on tactics to take one going about making an idea into something real and tangible that you could benefit off of in the long run if you stay consistent and put in the hard work.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A Must Have for Anyone Staring a Business

It even includes search engine shortcuts that make research so much easier. Will relisten soon

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

#will it fly

Awesome useful content from Pat as usual. Great job. Absolute necessary resource for starting any business. Thanks Pat

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Very Actionable Information

I've read a number of books on this topic and this is one of the most clear and actionable pieces of literature on the subject. The author even includes a companion course online to use while going through the book. Seriously worth way more than the purchase price. The author is relatable, genuine, and real throughout the entire book. Worth the buy.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Practical! Loved the delivery and process outlined

Loved Pat's delivery. The process laid out in this book is straightforward and practical. Helped me a lot

1 of 1 people found this review helpful

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • curlywurly
  • 06-07-16

Excellent practical advice

If you're starting a business you need this book. Great tips and practical advice to get your new venture off to the best start.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Sean McCammon
  • 08-15-18

Very interesting book

Very interesting book if your looking to start your own business and wandering if it's something that will sell/work

  • Overall
    5 out of 5 stars
  • GoodTimesBadTimes
  • 06-30-18

Superb as always by Pat

It seems Pat can do no wrong, just about everything he does is obviously for us rather than himself. Good man!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Daniel Hammer
  • 05-16-18

Big fan of Pat Flynn

This was a great listening experience and I recommend the audiobook for anyone who are wondering if they should start a business. It taught me things not only in business, but also about life. Enjoyed the book.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 06-17-17

Fantastic , applicable content

I am in the final stages of creating an online course so I wasn't sure what value I would get from this. however, I got loads of practical, applicable advice which I am now putting in practice to make my course and marketing even better. I've moved my pre-launch froward by 4 weeks as a direct result of reading this and am excited to get real validation for my idea even before its finished.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Laura Clarke
  • 11-01-16

Engaging, thought provoking and practical

What a great listen. Pat includes exercises as well as online modules which you can follow along as you read. I personally really enjoyed the fun style and practical exercises, which proved very useful. This is a book you can use over and over again and apply the process to different business ideas. Definitely a keeper.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • SJ Temaharay
  • 10-05-16

If you at the ideas stage then this is a great sta

this is a great starting point if you are at the start up idea testing stage. Actually I ordered this book just because I wanted a reason to pay Pat back for all the free useful info he shares via his SPI podcast. So while this book is great, his podcast is simply priceless.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Gerard
  • 08-18-16

This is awesome!

Pat has really outdone himself again with this excellent book. The care and attention that Pat has put in to the layout of this book is amazing and it is an easy to follow instruction manual to getting your Business off the ground successfully. The steps are clearly outlined and explained fully and supported by great examples of success when implemented. The case studies that have been included are very inspiring and would definitely encourage anyone to begin the journey of setting up a business in this way. Thank you so much Pat for all that you do.
And now I am going to go back to the beginning and listen to it all over again and take the steps along the way this time!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Mr. B. J. Curry
  • 08-12-16

Better than expected

I really enjoyed this book

I listen to Pat's podcast and hadn't felt the need to rush out and pick up this book.
From the adverts on the show I thought it might have been a bit too technical and a bit soulless.

I'm happy to say I was wrong. I enjoyed the detailed advice in here without feeling overwhelmed with jargon or put off by the Internet business mindset.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • MSB
  • 08-11-16

Wow, the only book to read if are starting a business.

Truly an amazing book. If you are staring a business you must read and the actionable advice will not only save you time and money by avoiding lots of business pitfalls but really give you the support and how do I advice you need when starting out. A must and a bargain investment.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Ben Kirk
  • 04-10-16

Great content, but the audiobook seemed a little rushed

Hi Pat, excellent actionable content (as usual). I'm just a little surprised that you didn't edit out the areas you mis-read; I just expected it to be a little more polished. That said, well done on basically doing a single-take read and it's obvious you read to your kids a lot!

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 03-18-18

Got many ideas on how to test a concept<br />

Even got a few gems on how to run the business. Definitely recommended reading if considering to start any kind of business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • kirsten
  • 08-23-16

Amazing Book - Must Read

Loved this book. Gives great advise about validating ideas and an overall insight about entrepreneurship.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Joe
  • 07-26-16

Awesome and actionable

As a long time listener to Pat's podcasts I expected this book to be really good but it was so so much better than that. The information is really clear and simple to follow, and the step by step structure makes it very actionable.

Pat's taken something most people make overly complicated and made it simple and easy to understand.