-
Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Narrated by: Vanessa Daniels
- Length: 6 hrs and 31 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Think Like a Marketer
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,986
-
Performance4.5 out of 5 stars 4,818
-
Story4.5 out of 5 stars 4,814
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,050
-
Performance5 out of 5 stars 10,262
-
Story4.5 out of 5 stars 10,191
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Three Story Method
- Foundations of Fiction
- By: J. Thorn, Zach Bohannon
- Narrated by: J. Thorn
- Length: 3 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 28
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
Do you have an amazing idea for a novel but you struggle to get words on the page? Maybe the problem isn't writer's block. Maybe you need a writing process. Publishing veterans and best-selling authors Zach Bohannon and J. Thorn share their proven system for developing a plan that will bridge the gap between a collection of random notes and a cohesive first draft.
This comprehensive book will teach you the foundations of fiction: Plot, Structure, Genre, Theme, Character, and World.
-
1 out of 5 stars
-
Shockingly Bad on Multiple Levels
- By Tyler on 09-10-20
By: J. Thorn, and others
-
Take Your Shot
- How to Grow Your Business, Attract More Clients, and Make More Money
- By: Robin Waite
- Narrated by: Robin Waite
- Length: 2 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 39
Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.
-
5 out of 5 stars
-
Simple yet powerful
- By Joe on 03-11-24
By: Robin Waite
-
Turn Your Passions into Profits
- The Proven Path for Building a Rewarding Online Business
- By: Matt McWilliams
- Narrated by: Kyle Tait
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 7
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.
-
5 out of 5 stars
-
World Class Book and Information
- By Denis Gianoutsos on 01-22-23
By: Matt McWilliams
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,986
-
Performance4.5 out of 5 stars 4,818
-
Story4.5 out of 5 stars 4,814
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,050
-
Performance5 out of 5 stars 10,262
-
Story4.5 out of 5 stars 10,191
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Three Story Method
- Foundations of Fiction
- By: J. Thorn, Zach Bohannon
- Narrated by: J. Thorn
- Length: 3 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 28
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
Do you have an amazing idea for a novel but you struggle to get words on the page? Maybe the problem isn't writer's block. Maybe you need a writing process. Publishing veterans and best-selling authors Zach Bohannon and J. Thorn share their proven system for developing a plan that will bridge the gap between a collection of random notes and a cohesive first draft.
This comprehensive book will teach you the foundations of fiction: Plot, Structure, Genre, Theme, Character, and World.
-
1 out of 5 stars
-
Shockingly Bad on Multiple Levels
- By Tyler on 09-10-20
By: J. Thorn, and others
-
Take Your Shot
- How to Grow Your Business, Attract More Clients, and Make More Money
- By: Robin Waite
- Narrated by: Robin Waite
- Length: 2 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 39
Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.
-
5 out of 5 stars
-
Simple yet powerful
- By Joe on 03-11-24
By: Robin Waite
-
Turn Your Passions into Profits
- The Proven Path for Building a Rewarding Online Business
- By: Matt McWilliams
- Narrated by: Kyle Tait
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 7
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.
-
5 out of 5 stars
-
World Class Book and Information
- By Denis Gianoutsos on 01-22-23
By: Matt McWilliams
-
Stop Procrastinating
- A Simple Guide to Hacking Laziness, Building Self Discipline, and Overcoming Procrastination
- By: Nils Salzgeber
- Narrated by: Mitch Trachtenberg
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall5 out of 5 stars 2
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
In this no-fluff and action-oriented audiobook, you’ll discover the real reason behind your procrastination (there’s only one!), and you’ll find potent tools to help you overcome procrastination for good. Whether you’re a failing student, aspiring entrepreneur, stay-at-home mom, or just someone who’s constantly struggling for motivation, know that by following the information in Stop Procrastinating, you can overcome procrastination.
-
5 out of 5 stars
-
Taking action now!
- By Jana on 12-05-22
By: Nils Salzgeber
-
Outrageous Marketing
- The Story of the Onion and How to Build a Powerful Brand with No Marketing Budget
- By: Scott Dikkers
- Narrated by: Scott Dikkers
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4.5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
A funny, inspirational audiobook about how to build a brand. Number one New York Times best-selling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Scott Dikkers, founder of theonion.com takes you back to the hardscrabble creation and unlikely rise of The Onion to a multi-million-dollar entertainment brand. Along the crazy and heart-wrenching journey are powerful principles and marketing ideas that apply to any kind of product or service.
-
5 out of 5 stars
-
Great
- By Howeser on 02-27-20
By: Scott Dikkers
-
Serve No Master
- How to Escape the 9-5, Start up an Online Business, Fire Your Boss and Become a Lifestyle Entrepreneur or Digital Nomad
- By: Jonathan Green
- Narrated by: Bradley Ross
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 276
-
Performance4.5 out of 5 stars 248
-
Story4.5 out of 5 stars 247
Best-selling author and lifestyle design expert Jonathan Green is finally ready to share the blueprint he used to escape the prison of poverty, debt, and office politics that still hold so many people imprisoned. He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals.
-
1 out of 5 stars
-
Misleading title.
- By Amazon Customer on 09-16-17
By: Jonathan Green
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 39
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- By Skywalker on 05-17-23
By: Dan Gingiss
-
Make Friends Easily
- How to Charm and Connect in Record Time
- By: Patrick King
- Narrated by: Russell Newton
- Length: 3 hrs and 55 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
Making new friends doesn't have to be a chore. Learn how to do it quickly, efficiently, and effectively.
By: Patrick King
-
Global Career: How to Work Anywhere and Travel Forever
- By: Michael Swigunski
- Narrated by: Jason Arnold
- Length: 3 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 73
-
Performance4.5 out of 5 stars 63
-
Story4.5 out of 5 stars 63
What if you could travel forever while radically advancing your career? College. Graduation. Work a nine-to-five job, save up and retire on a pension. This isn’t the correct path for everyone. Nor should it be. Global Career: How to Work Anywhere and Travel Forever is an audiobook for your backpack, a step-by-step blueprint to travel the world, build a successful career others wish they had, and build a life that most people only dream of.
-
5 out of 5 stars
-
Very Useful and Practical
- By Sam Fisher on 04-02-19
-
Passive Income Freedom
- 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/Mo in the Next 6 Months! (Influencer Fast Track® Series, Book 1)
- By: Gundi Gabrielle
- Narrated by: Gundi Gabrielle
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 11
-
Performance5 out of 5 stars 9
-
Story5 out of 5 stars 9
What you will not find in this book are get-rich quick schemes or inflated promises. This book is not for lazy people or tricksters trying to beat the system. These are solid, proven passive income blueprints that do take work in the beginning and certainly have a learning curve. Like anything worth having.
-
5 out of 5 stars
-
Great business ideas, clearly explained
- By Zytex Xyzormax on 05-20-21
By: Gundi Gabrielle
-
Work Well. Play More!
- Productive, Clutter-Free, Healthy Living: One Step at a Time
- By: Marcey Rader
- Narrated by: Marcey Rader
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 7
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
If you are ready to become more productive, declutter your spaces, and embrace healthy living, you found the right audiobook! Did you know engaging in just one unhealthy behavior can decrease productivity in all areas of life? This easy-to-use and adaptable guide will show you how you can kick your productivity into high gear—while working well and playing more! This audiobook is a must-listen for anyone looking for clear steps, goals, and habits, but for whom strict rules feel...well, too restrictive.
-
5 out of 5 stars
-
Awesome step by step guidance in a friendly tone
- By Amazon Customer on 12-28-23
By: Marcey Rader
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,722
-
Performance4.5 out of 5 stars 3,175
-
Story4.5 out of 5 stars 3,166
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
1 out of 5 stars
-
This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
-
The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 132
-
Performance4.5 out of 5 stars 98
-
Story4.5 out of 5 stars 96
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
4 out of 5 stars
-
The Amazon Way
- By Amazon Customer on 04-21-23
By: John Rossman, and others
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 24
-
Performance5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
By: David Avrin, and others
-
The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,867
-
Performance4.5 out of 5 stars 2,440
-
Story4.5 out of 5 stars 2,425
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- By Scott T. Hards on 02-28-12
By: Gary Vaynerchuk
Publisher's summary
The secret to taking your business from mediocre to meaningfully different?
Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.
More from the same
Related to this topic
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 655
-
Performance4 out of 5 stars 367
-
Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 263
-
Performance4.5 out of 5 stars 233
-
Story4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 655
-
Performance4 out of 5 stars 367
-
Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 263
-
Performance4.5 out of 5 stars 233
-
Story4.5 out of 5 stars 234
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 195
-
Performance5 out of 5 stars 171
-
Story4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 305
-
Performance4.5 out of 5 stars 242
-
Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 158
-
Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,179
-
Performance4.5 out of 5 stars 994
-
Story4.5 out of 5 stars 986
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,103
-
Performance4 out of 5 stars 414
-
Story4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 321
-
Performance4.5 out of 5 stars 280
-
Story4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4 out of 5 stars 235
-
Performance4.5 out of 5 stars 71
-
Story4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
2 out of 5 stars
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 21
-
Story5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
5 out of 5 stars
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,173
-
Performance4.5 out of 5 stars 1,826
-
Story4.5 out of 5 stars 1,822
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall5 out of 5 stars 31
-
Performance5 out of 5 stars 27
-
Story5 out of 5 stars 27
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
-
5 out of 5 stars
-
Must Read!
- By Jennifer Ringenberg on 06-05-23
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
What listeners say about Think Like a Marketer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ruben
- 05-12-23
Love the practicality
I enjoy that is a book mostly for non marketer, sounds a new approach and adventure, I appreciate that.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Andrew Heron
- 04-01-21
great practical approaches to marketing
Every business owner should listen to this book. it offers great practical approaches to marketing.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!