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The Golden Toilet
- Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business
- Narrated by: Steve Brown
- Length: 5 hrs and 29 mins
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Publisher's summary
Who needs another dry book about marketing? You don't! Learn why this book has been labeled as The Funniest Book on Marketing, narrated by the author, Steve Brown!
The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you’re not convinced, at least be honest: How much have you spent on your website, thinking that this time you’ll get the right design that will send the value of your business skyrocketing? It didn’t move the needle, did it? That’s because your website is The Golden Toilet, and you’ve flushed far too much money into it without a clear plan for growth.
Let’s get real: In the same way that every house needs a toilet, we only need a website so that we have a place to do our business. But a website alone isn't enough. It takes other complementary systems to create the holistic experience that customers expect (and reward).
In this no-nonsense growth primer, Steve Brown delivers the inspiration and clarity you need to build the proper pipelines that will actually grow your business while your competitors continue to gild and rebuild their most utilitarian asset.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
What listeners say about The Golden Toilet
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nicki T
- 05-13-20
Introduce me to a new way to market online
I really appreciated the approach outlined in the book. As someone guilty of flushing my money into my website, I was focused on doing a good job for my existing clients, not on how to work my marketing machine. A lot of this info may be available elsewhere, the author links to a few other resources throughout, but the way it was presented hit me where I was and gave me a new way of thinking about my business.
It's not a book for marketing professionals or even those with a lot of marketing experience that might already know some of this, but for the average SMB owner like myself, the book covered the topic in a way that made it accessible and relevant to my business. The chapter on automation, as an example, covered things I've certainly heard of before but never thought would make sense for a company as small as ours.
Bottom Line: If you are a marketing expert, maybe skip it, but if you are an entrepreneur that doesn't want to spend their day thinking about marketing all the time, this book will be a big help to you.
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- NYB
- 05-11-20
Resources could be better.
There is some motivational content in this book. Nothing really new though. I was disappointed in the Free Resources. Lately the free resources are why I purchase an audio book. I read to learn and appreciate an author who wants to teach you something, and provides a .pdf download with illustrations and templates. Most of this book refers you to another book or web link you can research and find yourself.
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1 person found this helpful