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Switch Audiobook

Switch: How to Change Things When Change Is Hard [Audiobook]

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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What Members Say

Average Customer Rating

4.4 (2998 )
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Performance
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  •  
    Marco Alonso Dallas, Texas USA 02-25-15
    Marco Alonso Dallas, Texas USA 02-25-15
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    "Great book to embrace change"

    A great book full of insights about how to drive change for you, your family and your company, even society.
    A step by step guide to switch behaviors
    Very recommendable

    0 of 0 people found this review helpful
  •  
    kim barclay 01-13-15
    kim barclay 01-13-15 Member Since 2014
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    "Valuable"

    As a federal employee leading a major change within an agency, the framework described in Switch will be a valuable tool to help establishing a solid foundation for change and deal with impediments encountered during the process of change.

    1 of 2 people found this review helpful
  •  
    JENNIFER 01-29-14
    JENNIFER 01-29-14 Member Since 2017
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    "Slow"
    What disappointed you about Switch?

    Narration was awful


    What could Dan Heath and Chip Heath have done to make this a more enjoyable book for you?

    Too many boring examples


    Who would you have cast as narrator instead of Charles Kahlenberg?

    no idea, but not that guy


    You didn’t love this book... but did it have any redeeming qualities?

    no


    Any additional comments?

    disappointed, could get past the first 2 chapters….

    0 of 0 people found this review helpful
  •  
    Lenny Austin, TX, United States 01-15-14
    Lenny Austin, TX, United States 01-15-14 Member Since 2017
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    "Excellent! Very Imformative!"
    Any additional comments?

    The comments about the narration surprise me; I found it enjoyable to listen to as well as informative. I do prefer to hear most authors narrate for themselves however, yes the narrator's voice is a little "Darth Vadeie" but fun to listen to and I did not notice the issues with the audio others complain about. Maybe I was too absorbed with listening to the information: fascinating and useful.

    0 of 0 people found this review helpful
  •  
    chris 01-08-14
    chris 01-08-14
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    "Disappointing; Too many references to other books!"
    Would you try another book from Dan Heath and Chip Heath and/or Charles Kahlenberg?

    definitely not by the narrator as I found his voice sluggish. I hope the other book I bought Made to Stick is better. Switch references too many other books that I have already read so I wonder if it has any original thought presented.


    What could Dan Heath and Chip Heath have done to make this a more enjoyable book for you?

    Present material that seems original


    Who would you have cast as narrator instead of Charles Kahlenberg?

    Hermann


    Any additional comments?

    Don't bother

    0 of 0 people found this review helpful
  •  
    Corey ELK GROVE, CA, United States 11-27-13
    Corey ELK GROVE, CA, United States 11-27-13 Member Since 2016
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    "Simple and full of Wisdom"
    Any additional comments?

    I have listened to "Made to Stick" several times and find something new each time. "Switch" is ever better. The ideas in this book have helped me identify where the problems are that interfere with the change.

    I had a meeting a week later. It would have been very easy for all of us to get focused on the why things aren't working. I suggested that we look for the "Bright Spots" and find out where things are working and figure out what they are doing right. Before we were done with breakfast, a couple of my guys were referring to the "Bright Spot Strategy." We are not there yet, but the Bright Spots became a part of our long range plan.

    Last week, my boss introduced a new plan that was met with resistance from many of us. Switch helped me figure out if the problem was with the "Rider," the "Elephant," or the "Path." It is a Path problem and now maybe I can quietly give him some ideas on how to shape it.

    0 of 0 people found this review helpful
  •  
    MATTHEW 10-25-13
    MATTHEW 10-25-13 Member Since 2011

    Councilor Flynn

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    "Better than made to stick"

    I really enjoyed made to stick by Dan and Chip and would say that I enjoyed this book even more. It was an even balance of useful information and narrative story telling dialog

    0 of 0 people found this review helpful
  •  
    JR Johnson SALT LAKE CITY, UT USA 10-11-13
    JR Johnson SALT LAKE CITY, UT USA 10-11-13 Member Since 2013

    SgtTurbo

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    "Coach says check this out"
    Would you listen to Switch again? Why?

    My job as a fitness coach is to change lives. There are so many helpful stories in Switch that I found myself setting my alarm 30 minutes early just so I could listen to more before starting the day.


    What was one of the most memorable moments of Switch?

    The conceit of a rider and elephant.


    What does Charles Kahlenberg bring to the story that you wouldn’t experience if you just read the book?

    I drive an hour per day. Listening allowed me to get through the book quickly.


    If you were to make a film of this book, what would the tag line be?

    Little man on a big elephant


    Any additional comments?

    This is the first book I started over as soon as I finished. If you are trying to make difficult changes in your life, switch has an example that may help.

    0 of 0 people found this review helpful
  •  
    Erno Brasilia, Brazil 09-10-13
    Erno Brasilia, Brazil 09-10-13 Member Since 2017
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    "Excellent! Full of examples!"
    What did you love best about Switch?

    It's a book that teaches you a theory in such a way structured way that makes it easy to implement it in your day to day


    What insight do you think you’ll apply from Switch?

    Change is possible when tackled with the right approach.


    0 of 0 people found this review helpful
  •  
    LongerILiveLessIKnow Pennsylvania 07-27-13
    LongerILiveLessIKnow Pennsylvania 07-27-13 Member Since 2013
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    "Delivers on its title; compelling listening."

    The case studies that illustrate the book's major principles will help you understand and remember its core principles. They also make for compelling listening. Another strength of the book is that the examples cut across so many fields from personal improvement, to business, to health care.

    I found particularly helpful the idea that scheduling greatly helps new habit formation. E.g., if you want to start running, at the beginning of the week, sit down with your calendar and block off realistic times for the week when you will go running (in the books words, "script the critical moves"). Protect that calendar entry like you would any other important meeting. It's funny how much that little bit of planning helps -- and the book explains why and why you're much more likely to fail to install a new habit without it.

    Some people complained about the narrator. I thought he was just fine. I generally prefer to listen at 1.5x or 2x and found the narration comfortable at those speeds.

    For Jonathan Haidt fans (Happiness Hypothesis and The Righteous Mind: Why Good People Are Divided by Politics and Religion), Switch makes good use of the "elephant/rider" bucket of concepts.

    1 of 2 people found this review helpful

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