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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

What members say

Average Customer Ratings

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Amond the top books on change I've read

A highly enjoyable book, describing in a nice way why we suck at applying change, AND providing a practical, proven model for a change journey. All this using ample examples and metaphors to make change stick.

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Great book, natural chitchat voice performance

Love the practicality of this book, how it is written with powerful, encouraging stories, clear points to take away, and wide range of story situation to relate to. The voice performance is also very cozy, warm like a grandpa reading his own story to you.
Other than the slight difference in post voice editing between lines that sounds like different takes. I enjoyed the book greatly.

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Great read. Lots of studies to emphasize points.

This book surpassed my expectations. Provides plenty of techniques and studies that show why they work. Glad I read it, now to get to work!

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Great Book

What made the experience of listening to Switch the most enjoyable?

The practical examples used through out the book. The motivation each story gave.

Who was your favorite character and why?

N/A

Which scene was your favorite?

The part about the Gloves

Was there a moment in the book that particularly moved you?

All the short story examples

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Interesting book...IF...

you haven't already read Jonathan Haidt's previously published (and better written but oddly titled) The Happiness Hypothesis. The approach, the examples and conclusions are so straight out of Haidt that every time the authors said "you may be surprised to learn..." I was able to say, "I seriously doubt it..." The idea is to balance the logical and emotional sides of your thinking to make change in your life. Good ideas, but rehashed from Haidt's book.

1 of 2 people found this review helpful

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Fun to listen to. Good information for change management.

I would listen to this more than once to be able to really use his ideas.

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Change management

Excellent books takes a different angle with change management talks about examples that are difficult to change.

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A well-told and organized plan to make serious change

I throughly enjoyed reading this book. I read many of the chapters over, because I thought each held an abundance of wisdom that I didn't want to miss. The Health brothers make an exciting and inspirational case for how to really bring about change. The only thing left to do is try to implement it in my personal and professional life.

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Spot On

Good read. Applicable to my personal and professional activities and growth. My teams will benefit from this read.

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mostly good stuff

After overclocking the misuse of the term, "schizophrenic," this book really pulled together some main ideas from positive psychology nicely. Don't let that scare you, this is a good listen for anyone who wants to make, support, our encourage positive change.