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Publisher's Summary

Imagine how different your life would be if you could effortlessly persuade the people around you to get the most out of every situation.

You will never quite know how many opportunities you have missed by lacking the persuasive powers to truly get what you want out of life. Whether it's attaining more influence at work, or simply getting the kids to do the dishes. All too often people are left wanting, as they aren't equipped with the right psychological tactics to get these things done.

Not anymore.

James Daugherty is an intelligence expert & former CIA Spy who specializes in all forms of human behavior. But there's one communication trait which is critical to winning - persuasion. A spy would be highly ineffective without it.

However, he never realized quite how much his ability to persuade others, whilst working in the field as an American spy, would help everyday people in civilian life.

Imagine if you could effectively massage conversations in your favor, without manipulation or deception, to effortlessly bring people round to your way of thinking.

In this insightful and functional audiobook, Daugherty gives listeners a firsthand look into the trials and tribulations he dealt with in the field as a CIA operative.

This no nonsense guide reveals how to:

  • Better understand Cialdini's Six "Weapons" of Influence
  • Interpreting the classic human psychological motivators
  • What Aristotle can teach you about persuasion
  • The different types of persuasion techniques explained
  • The right way to use the "reverse psychology" principle
  • Spy tactics for high-pressure/stakes situations
  • Conversational strategies and personality traits to win over even the toughest adversary
  • Importance of small talk, greetings, and goodbyes in persuasion
  • Dealing with insults/arguments like a professional

©2017 James Daugherty (P)2017 James Daugherty

What members say

Average Customer Ratings

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  • Overall
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  • Story

A Keeper to Refer Back To

I work in sales so any material you can gather to help the cause is desirable. The author takes us through strategies that are logical and easily applied. The book holds your attention. I found it helpful. Some of the ideas I had heard before and some were new. Worth reading if you need to convince people and sell ideas or products. I had a lot of fun trying to get to some ways to go our of the ordinary, thank you.

This book is power house of simple and powerful techniques that we all, irrespective of our levels of education deploy in our lives. Go for it.

2 of 2 people found this review helpful

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Good and useful.

Very useful techniques. The explanations are simple and full of examples. If your work involves writing, I suggest you read it. Even if you do not want to convince anyone, you will learn how to defend yourself against other people who know those techniques.

1 of 1 people found this review helpful

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Love The Unique Names of the Techniques!

The author is obviously a research-geek (which he admits) because the book is based on persuasion research. He also adds in stories about his persuasion attempts, which made this an entertaining as well as practical read for me. This book will teach you how to sell your ideas. This book gives you 26 scientifically backed ways to improve your persuasion techniques in a non-technical way. These techniques are given and exampled in "real life" situations that make them feasible to use. Some books go into the psychological background, yet don't show you how they could be put into practice; thus being of no benefit to the reader.

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Very Practical and Worthwhile Reading

What made the experience of listening to Persuasion the most enjoyable?

Good content, especially for ses people and those who want to promote a cause or idea. Very practical. I would like consistent categories of what is it and then the example. Some tips are embedded in a story or example so to pull out and make a personal list is challenging.<br/><br/>This book is a keeper to refer back to for excellent techniques. Easy and enjoyable to LISTEN.<br/>

What about Tom Taverna’s performance did you like?

I definitely recommend this audiobook to a friend because it is well narrated and simple enough to follow while not compromising quality content.

What insight do you think you’ll apply from Persuasion?

I found it very interesting and helpful, as the concepts apply to different aspects of life.<br/>

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Great Book On Persuasion

What did you like best about this story?

This books isn't very long but it is very practical. I admire this author and will definitely use these techniques at home and in business.

Was this a book you wanted to listen to all in one sitting?

I did several times

Any additional comments?

Good fast read with sound advice - and now I will go back and read it again and incorporate it into my own projects. Common sense tips that you know (or should know) but don't necessarily do unless you properly prepare yourself.

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Excellent content!!!

Is not very deep, but has very much useful content to be persuasive. moreover what do you expect for such a low price. But most important thing, is telling you how to do things and not just what to do. I wish they had more variety of examples, but for the price you pay is excellent. I learned a lot with this little book. If you are looking for a easy to digest book on persuasion techniques for both print as well as one on one conversations this is a great book to learn from.

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I am lucky to have this Book

Would you consider the audio edition of Persuasion to be better than the print version?

I hope I can learn from it to protect myself from the different forms of pre-suasion (and persuasion) the author describes. I have already found myself noticing some of the techniques he addressed being used. This is a well written useful book for all marketing and sales people. Excellent examples and interesting to read. The book complements and adds to my understanding of the first book Influence. I recommend the book without qualification.

Which character – as performed by Tom Taverna – was your favorite?

Yes this is the first book i'm listening the performance Tom Taverna and i really liked it

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No

Any additional comments?

Totally all was good....

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Usable brain hacks,

This book is very helpful for both my personal and my social life. I used the knowledge of this book in my daily life and got a very good result. Mind controlling is not about controlling other people’s brain, it also means controlling your own mind and release your stress and tensions. The information are very easy to read and follow and it’s very fun also. Mind controlling can help you to remove your tensions and free your mind. So I just had an idea if I could manipulate my mind I could have all the success I want by proper concentration.

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Helpful Guide Book

Would you consider the audio edition of Persuasion to be better than the print version?

Yes, it very easy and very useful than print version

What about Tom Taverna’s performance did you like?

I liked the performance...the explanations was good...it was clear...

Any additional comments?

Great book. One of those gems. Internalizing the info and associating it to different possible scenarios is what will require the most of your time, but there a lot of wisdom in this book that can help anyone in many different life scenarios. I wish i had read this sooner.

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Simple but effective

What made the experience of listening to Persuasion the most enjoyable?

Everything you need to learn in this audiobook. I will definitely be listening to this audiobook over and over again. Thanks so much for sharing your wisdom with us James Daugherty!

Have you listened to any of Tom Taverna’s other performances before? How does this one compare?

Nothing to be compared of.

Any additional comments?

The author has a pleasant English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.