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Publisher's Summary

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to. 

Public Domain (P)2015 Tridb Audiobooks

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What listeners say about Scientific Advertising

Average Customer Ratings
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  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

9 people found this helpful

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    3 out of 5 stars
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The Narrater is horrible

I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture

10 people found this helpful

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Hands down the worst book I've heard on Audible

This book wasn’t for you, but who do you think might enjoy it more?

Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.

Would you be willing to try another one of Ty Carthage’s performances?

Not a chance.

What reaction did this book spark in you? Anger, sadness, disappointment?

AAAHHH MY EARS!

Any additional comments?

I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.

3 people found this helpful

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pretty good book

just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff

2 people found this helpful

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Poor narration and editing

Poorly narrated and edited. Narrator takes random breaks and repeats himself. Flow of narration is off which in turn can be very distracting.

1 person found this helpful

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It was Ok

Wasn't too impressed with the quality of the book. A lot of breaths and some unedited stumbling.

1 person found this helpful

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Great book, jam packed with value in a short book

Worth a read for any marketer. Sure there will be things u already know but many things are worth the refresh.

I wish the narrator/editor modernized some terms as I'm not familiar with all terms and it made it tough to understand what product he was referring.

Also narrator has a few moments of stuttering. Nothing major but it is noticeable over the course of the book

1 person found this helpful

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the vice make me want to sleep is there another

just the reader vice on it is boring to me I can't gravy take to it.

1 person found this helpful

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    3 out of 5 stars
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very difficult to follow

Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.

1 person found this helpful

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Advertising Hacks

The psychology behind the marketing content in this book is incredible and it is so conscience you will have to read it again to get everything out of it. It is fascinating how the more things change the more they stay the same in regards to what makes people tick. The book could have gone more into detail and was cut short in some sections.

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Profile Image for Christopher Bisazza
  • Christopher Bisazza
  • 03-27-16

Good book. Pity about the performance

Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.

1 person found this helpful

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    1 out of 5 stars
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Profile Image for nick whiteman
  • nick whiteman
  • 07-05-21

Dry AF

It was great for helping me get to sleep.

Also, Amazon... if this section isn't optional, it's probably a good idea to remove the "optional" designation

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    5 out of 5 stars
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Profile Image for Holly Lochinger
  • Holly Lochinger
  • 05-03-18

so many 'a ha' moments!!!

This audio is great but I would recommend a pen and paper! Take notes

Amazing