Campaign-O-Matic!
How Small Businesses Make Big Ad Campaigns
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Campaign-O-Matic!
Compra ahora por $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Johnny Molson
-
De:
-
Johnny Molson
Acerca de esta escucha
Ads are not campaigns and marketing is not advertising.
In this book, you'll hear stories of how ads are created into campaigns and where advertising is found within marketing. Find out how local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things.
Campaign-O-Matic! demonstrates how to:
- Find out what is going on in your market, and what your position is
- Dig for that single acorn in your business from which all of your messaging blooms
- Combat look-a-like, sound-a-like, and feel-a-like ads so yours is just different enough
- Focus your efforts like a laser to get further
Los oyentes también disfrutaron...
-
Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- De: Ryan Serhant
- Narrado por: Ryan Serhant
- Duración: 6 h y 13 m
- Versión completa
-
General5 out of 5 stars 4,980
-
Narración:5 out of 5 stars 4,313
-
Historia5 out of 5 stars 4,278
Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
-
5 out of 5 stars
-
Best Sales Book I’ve Ever Read
- De Jennifer en 02-12-19
De: Ryan Serhant
-
All About Them
- Grow Your Business by Focusing on Others
- De: Bruce Turkel, Bob Burg - foreword
- Narrado por: Doug Turkel
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 34
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
-
4 out of 5 stars
-
It’s simple but not easy!!!
- De mw en 03-02-23
De: Bruce Turkel, y otros
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 87
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 81
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- De: Daymond John, Daniel Paisner
- Narrado por: Daymond John, Sway Calloway
- Duración: 8 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 5,385
-
Narración:4.5 out of 5 stars 4,779
-
Historia4.5 out of 5 stars 4,758
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
5 out of 5 stars
-
Great book for those who need inspiration.
- De ddsharper en 10-28-16
De: Daymond John, y otros
-
Rework
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Mike Chamberlain
- Duración: 2 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,866
-
Narración:4.5 out of 5 stars 5,072
-
Historia4.5 out of 5 stars 5,067
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
4 out of 5 stars
-
Simple, Quick, Timely, Contrarian Advice
- De Paul en 06-18-10
De: Jason Fried, y otros
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- De: Matthew Pollard
- Narrado por: Jamie Jackson
- Duración: 4 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,281
-
Narración:4.5 out of 5 stars 1,103
-
Historia4.5 out of 5 stars 1,101
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- De @K_Speckmann en 01-05-18
De: Matthew Pollard
-
Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- De: Ryan Serhant
- Narrado por: Ryan Serhant
- Duración: 6 h y 13 m
- Versión completa
-
General5 out of 5 stars 4,980
-
Narración:5 out of 5 stars 4,313
-
Historia5 out of 5 stars 4,278
Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
-
5 out of 5 stars
-
Best Sales Book I’ve Ever Read
- De Jennifer en 02-12-19
De: Ryan Serhant
-
All About Them
- Grow Your Business by Focusing on Others
- De: Bruce Turkel, Bob Burg - foreword
- Narrado por: Doug Turkel
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 34
The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
-
4 out of 5 stars
-
It’s simple but not easy!!!
- De mw en 03-02-23
De: Bruce Turkel, y otros
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 87
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 81
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- De: Daymond John, Daniel Paisner
- Narrado por: Daymond John, Sway Calloway
- Duración: 8 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 5,385
-
Narración:4.5 out of 5 stars 4,779
-
Historia4.5 out of 5 stars 4,758
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
5 out of 5 stars
-
Great book for those who need inspiration.
- De ddsharper en 10-28-16
De: Daymond John, y otros
-
Rework
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Mike Chamberlain
- Duración: 2 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,866
-
Narración:4.5 out of 5 stars 5,072
-
Historia4.5 out of 5 stars 5,067
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
4 out of 5 stars
-
Simple, Quick, Timely, Contrarian Advice
- De Paul en 06-18-10
De: Jason Fried, y otros
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- De: Matthew Pollard
- Narrado por: Jamie Jackson
- Duración: 4 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,281
-
Narración:4.5 out of 5 stars 1,103
-
Historia4.5 out of 5 stars 1,101
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- De @K_Speckmann en 01-05-18
De: Matthew Pollard
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 2,103
-
Narración:4.5 out of 5 stars 1,372
-
Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
1 out of 5 stars
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
#GIRLBOSS
- De: Sophia Amoruso
- Narrado por: Sara Jes Austell
- Duración: 4 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 6,334
-
Narración:4.5 out of 5 stars 5,429
-
Historia4.5 out of 5 stars 5,411
The first thing Sophia Amoruso sold online wasn’t fashion - it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d taken for the health insurance. It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees.
-
2 out of 5 stars
-
For those who haven't done much
- De Debra en 04-21-15
De: Sophia Amoruso
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 655
-
Narración:5 out of 5 stars 546
-
Historia5 out of 5 stars 543
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Flip the Script
- Getting People to Think Your Idea Is Their Idea
- De: Oren Klaff
- Narrado por: Oren Klaff
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 1,273
-
Narración:4.5 out of 5 stars 1,141
-
Historia4.5 out of 5 stars 1,131
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
-
5 out of 5 stars
-
Riveting. BLEW, MY, MIND
- De Justin en 09-19-19
De: Oren Klaff
-
This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
-
General5 out of 5 stars 62
-
Narración:5 out of 5 stars 55
-
Historia5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
-
How to Write the Perfect Sales Page (Even If You're Not a Copywriter)
- The 12-Step Sales Page Template
- De: Nathan Fraser
- Narrado por: Nathan Fraser
- Duración: 1 h y 21 m
- Versión completa
-
General5 out of 5 stars 19
-
Narración:5 out of 5 stars 18
-
Historia5 out of 5 stars 18
Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages. My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.
-
5 out of 5 stars
-
Are you selling Online? Then read and execute this
- De Tom Domres en 12-23-19
De: Nathan Fraser
-
She Sells
- The Empathy Advantage - How to Increase Profits and Give Clients What They Really Want
- De: Megan DiPiero
- Narrado por: Megan DiPiero
- Duración: 3 h y 22 m
- Versión completa
-
General5 out of 5 stars 178
-
Narración:5 out of 5 stars 145
-
Historia5 out of 5 stars 145
There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.
-
5 out of 5 stars
-
loved it
- De MKisses en 01-15-25
De: Megan DiPiero
-
The Secrets of Successful Selling Habits
- De: Zig Ziglar, Tom Ziglar
- Narrado por: Zig Ziglar, Tom Ziglar
- Duración: 10 h y 6 m
- Versión completa
-
General5 out of 5 stars 36
-
Narración:5 out of 5 stars 32
-
Historia5 out of 5 stars 32
In this all-time classic recording, updated by Tom Ziglar to address unique selling challenges in the 21st century, you'll get coached by the master - Zig Ziglar - in what he calls "the proud profession!" Nobody can make a career in selling sound better than Zig Ziglar can. That's because he sincerely believes in his product. When he tells you it's the best career known to man, he really believes it. Once you've experienced this inspiring presentation from Zig Ziglar, you will too!
-
5 out of 5 stars
-
A MUST read if you want to learn sales
- De Alex en 02-19-24
De: Zig Ziglar, y otros
-
Renegade Millionaire
- 7 Secrets to Extreme Wealth, Autonomy, and Entrepreneurial Success
- De: Dan S. Kennedy, Lee Milteer
- Narrado por: Adam Witty
- Duración: 3 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 66
-
Narración:4.5 out of 5 stars 61
-
Historia4.5 out of 5 stars 61
When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope, but practically shreds it into a million pieces and daring to live and experience life where few others are willing to go? Being a renegade millionaire means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.
-
1 out of 5 stars
-
This is a sales letter - not a book
- De Roget1982 en 07-13-20
De: Dan S. Kennedy, y otros
-
The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- De: Bill Schley
- Narrado por: Bill Schley
- Duración: 3 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 45
-
Narración:4.5 out of 5 stars 37
-
Historia4.5 out of 5 stars 37
Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
-
5 out of 5 stars
-
Love it
- De Craig en 08-17-23
De: Bill Schley
-
The Best Damn Sales Book Ever
- 16 Rock-Solid Rules for Achieving Sales Success!
- De: Warren Greshes
- Narrado por: Warren Greshes
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 304
-
Narración:4.5 out of 5 stars 265
-
Historia4.5 out of 5 stars 266
There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And many of them even have useful ideas and tips. But it doesn't matter how many tricks a salesperson has at hand if he or she doesn't have the one most important weapon in any salesperson's arsenal: the motivation to get out there and sell!Rhetorical tricks and clever devices, even if they're occasionally effective, don't make great salespeople; hard-working, self-motivated, optimistic people do.
-
1 out of 5 stars
-
Horrible, Juvenile
- De Robyn en 07-30-13
De: Warren Greshes
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 164
-
Narración:4.5 out of 5 stars 128
-
Historia4.5 out of 5 stars 124
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
3 out of 5 stars
-
If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams