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All About Them

Grow Your Business by Focusing on Others
Narrated by: Doug Turkel
Length: 7 hrs and 33 mins
4.5 out of 5 stars (28 ratings)
Regular price: $20.99
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Publisher's Summary

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

©2016 Bruce Turkel (P)2016 Brilliance Audio, all rights reserved.

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powerful perspective on marketing

This is a really insightful perspective on marketing that captures really good insights about human behavior. As the title suggests, he starts by focusing on the customer, and making your company, product and service all about making them feel good about themselves. Turkel explains a topic that is relatively hard to explain and understand. He does it well through a lot of well told stories with plenty of context. I strongly recommend this book.

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This book changed my life...

My business and my mindset. Strongly recommend to anyone. Not just business owners. It contains so many gems that can be used in day to day living.