The Micro-Script Rules

How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
Narrated by: Bill Schley
Length: 3 hrs and 40 mins
4.6 out of 5 stars (22 ratings)

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Publisher's Summary

Completely revised and updated edition by New York Times best-selling author Bill Schley!

Today's number one communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules.

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts. That's why:

  • A new product seizes 50 percent of the market in two years using seven perfect words
  • A lawyer won the murder trial of the century with eight simple words
  • Ernest Hemingway thought his greatest story ever was six words long
  • A presidential election turned on a four-word phrase

Imagine what magic words like these can do for your brand, your career, your website, or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.

©2018 Bill Schley (P)2018 Bill Schley

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What listeners say about The Micro-Script Rules

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Important Sales Lessons

The book focuses on one key aspect but it's an important one. Focusing on tag lines and short scripts is done in depth and the author covers the errors people make in trying to use these tactics rather than merely why they are so important. Its a necessary read for a good salesperson.

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You'll Develop Brilliance on the Basics

Bill has done it. He has capsulized the advertising and marketing brilliance of the ages in one source. If you really understand his concepts and how to executive them, you will be able to tell your story and build your brand like never before. Thanks, Bill,

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helpful

microscripts are easy to understand at difficult to create at least now i know the rules

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Enjoyable Listen!

The content of this short but efficacious audio book itself is pure marketing gold! Add to that the engaging reading by the author and it's a resource I enjoy pulling out to listen to passively time and again with every new branding project.

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Profile Image for Gabriella  Alexander
  • Gabriella Alexander
  • 09-24-19

a good summary

Ironically, this book all about microscripts and simplicity is overly verbose and repetitive. That says it makes a bunch of interesting points if you have the patience to wade through.