How to Write the Perfect Sales Page (Even If You're Not a Copywriter)

The 12-Step Sales Page Template

By: Nathan Fraser

Narrated by: Nathan Fraser

Length: 1 hr and 21 mins

Publisher's summary

Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages.

In the past, these were your only options. Copywriting was mysterious and difficult to grasp. All that's about to change.

My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. That means I write sales letters and advertisements with a focus on persuading people to buy.

As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.

"The 12-Step Sales Page Template" is that formula. I've used this template to bring in hundreds of thousands of dollars in sales for myself and my clients. It's worked for selling software, services, products, online courses, and anything else you can imagine.

I've taken lessons passed on from the masters of copywriting and applied it to how things get sold on the internet; namely, sales pages. This easy-to-follow guide breaks down how a sales page should function, step-by-step.

In it, you'll discover:

• How to grab attention with your headlines
• How to keep people reading with your hooks
• Why orange tennis balls are easier to sell than green ones (and how to use that information to make more sales of your own)
• 10 different ways to write bullets that people can't ignore
• Where the exact perfect place to put your "Buy Now" button is
• A list of deal-killing words you never want to include on your sales page
• 3 ways to increase the perceived value of your offer by adding a little bit fo scarcity
• How to make complete strangers feel comfortable with handing you their money
• And a whole lot more

Listen to it. Implement it. Start living the life of an online entrepreneur, today.

©2019 Nathaniel Anton Fraser (P)2019 Nathaniel Anton Fraser

Great

great read (or listen) , I recommend for sure! Sharing with everyone I can as well

Game-changing information

No fluff here, just solid gold content. Actionable strategies explained in a very understandable and interesting way. Nathan knows what he's talking about.

Perfectly Executed, Well Worth My Time

I'm really happy with how much new information I gained from this short book; Nathan cleanly breaks the sales page into 12 elements and provides a formula for each one. Entertaining, very well-organized, and extremely efficient.

Simple...Powerful...Right On the Money!

Nathan has written a powerful yet easy template for writing a very profitable sales letter. Highly recommend buying this book...and then put it to work by writing your winning sales page. Do it now!

Mark Bowser
Author of “Sales Success” with Zig Ziglar

Are you selling Online? Then read and execute this

As a fellow blogger and podcaster, I have dreamed about earning money for my work. As content creators, we can write our own books, develop our own courses and promote affiliate links for others (and consequently get paid for our efforts through sales or advertising). While it is one thing to get an audience and followers, it is quite another thing to activate those people to buy your product. It an be downright frustrating at times!

Nathan's book gives content creators like me steps on how to activate that audience and followers. There are emotional buyers who will buy immediately, and there are other buyers who need to be convinced before they buy. Nathan's tips and methods are easy to understand, actionable and straight-to-the-point. I can see how Nathan's tips can help me develop sales pages AND improve content on my blog and podcast.

I have the audio version of this book, and there is something special about listening to Nathan talking about these concepts in his own voice (and unique way). He will talk about concepts in a "cheesy" radio announcer voice, but you listen, think and smile as you KNOW you have seen these concepts executed in all forms of media: movies, tv, blogs, podcasts, and videos. It makes sense, and Nathan has done a wonderful job putting it together.

I highly recommend this book, and I will be making changes to my writing and copy based on this book. If you are on the fence, don't worry. It is worth the price or Audible credit. You will learn a lot and improve your approach to selling too!

Imagine having to relearn everything you were ever taught about how to make money...

So...

There’s this damned fine book. It comes in paper, electronic, or audible format... It’s basically made to reprogram your mind, in the same way the author did with his own mind.

I chose audible because I can really
increase the speed at which I learn.

Anyways, this book is by some obscure copywriting genius, from the hood; who made his way up from the same place we all need to rise up from, eventually.

Different stories, similar struggles, and all that.

He’s also got this lil’ girl that proves he has finer genetics, than he ever lets on at first. She’s a little girl, who he does everything for... Not just spoiling & ruining her with free money either. We’re talking actually teaching her, AND being an excellent example for what is possible. It reminds me a lot of my parents, & what they did for me, 30’ish years ago, when I was her age. You’ll hear about her in the intro as he dedicates this book to her. This intro is worth the price of the book. Everything else will give you the kinds of ROI’s most gurus could never match. Without hiring someone like me, or this author, for that matter.

Check him out sometime.

His name is Nathan Fraser,
and his book is fookin’ great!

I put my headphones on this morning & have listened twice through already. I’ll have one more go at it later today, if I’m able to fit it in. It’s **that** good.

Any questions? Ask after you’re done reading this, and welcome to the Matrix, Neo. This is where we start unlocking your mind to the possibility of a better life than you have ever known...

All because of copywriting, the art & science of salesmanship, in print, or audio/video format. Welcome to your future.

It all starts, with this book.

No, really.

Buy it, and listen right away.

Do me a favor, though?

Please do not buy it, just to add it to your collection,
of books that you haven’t read, and audibles you
haven’t listened to... That ish is whack, son.

Don’t be whack. Get this book instead.

Nathan Fraser makes Sales copy easy

Not only was this a super quick and easy read (listen), I walked away knowing exactly what elements my sales page needs.

Everything was made really basic with lots of great examples. I feel like I can get started.

And... I've actually worked with Nathan for sales copy and he's left me relieved for his knowledge.

Got something to sell? Better listen to Nathan!

As a direct response marketer, sometimes crafting a sales letter or landing page has me frustrated. I have a solution. I listen to this and it automatically gets my pen to paper.

Nathan has done a superb job of clearly stating the who, what, where, why and how. It doesn’t matter what level of copywriter or marketer you are it. It generates ideas. Ideas stated clearly make me money.

From Confused to Confident Writing Sales Pages

I have a copy of this on Kindle - and I was so glad it came out on audible. I found this book super helpful to give me structure when writing sales pages. The author goes into a great deal of detail, and it always takes a couple reads to really pick up on all the nuances with a book like this - which makes an audio version I can listen to in the car a total win.

I have used this method with some of my own sales pages and those for clients in the past six months. When I feel stuck or overwhelmed, I will often go back to the book and remind myself of the purpose that I'm trying to achieve.

The author also has a background in podcasting - and you can tell when you listen to this book. His voice is excellent and I found listening to him discuss his craft to be enjoyable.

Packed with money making tips

This book is great.

It gets straight to the point, has zero fluff, and tons of actionable information.

The stories from the author help pull me in rather than distract from the lessons.

My only complaint is that it was narrated by the author, rather than by a professional narrator. This has its bonuses and it’s drawbacks.

Listen to the sample audio before buying.