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Publisher's Summary

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple topics including converting people to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals responsible for the successful introduction of the original Macintosh computer. His extensive experience in the computer business informs this insightful program.

(P) and ©1992 Stanford Alumni Association

What members say

Average Customer Ratings

Overall

  • 3.6 out of 5.0
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  • Overall

So, whats new?

I did not get a single piece of insight, which I would have not got by just existing on this planet. Or may be the stuff would have been ok had I heard it 10 years back. If you simply want to listen to $3 worth of ancient concept that has been successfully used, you may have a go at this. However, if you expect to gain some insights or new methods, path-breaking concept or innovative ideas then you are in the wrong place. This is not a verdict on Guy Kawasaki but an opinion on the lecture. Let there be no $3 misunderstanding on this.

9 of 11 people found this review helpful

  • Overall
  • Performance
  • Story

Great content, poor sound quality.

Great lecture, lots of good tips, fun stories. Guy Kawasaki is great, you'll love him.

  • Overall
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Good read

Guy gives great point of view on how to bring alternate thinking to business. Love the analogies he uses

  • Overall
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poor audio, recorded from a lecture

What disappointed you about Using Evangelism to Sell Products, Companies, and Ideas?

poor audio. this was a lecture that was re-purposed to be sold.

Would you be willing to try another one of the narrator’s performances?

yes, kawasaki has great ideas.

Any additional comments?

it was cheap so I don't regret buying it.I guess I should have expected what i got.

  • Overall

Well Worth the $2

I'm not sure why one of the reviewers was so critical and stated that there was nothing new in this lecture. Perhaps, he's correct that there is nothing new. Keep in mind, Guy mentions his age (38), which would mean the lecture must have been made around 1992. That is quite some time ago, and before the Web!

So in that sense, it was a little dated, which is why I didn't give it 5 stars. However, the principles are timeless, and the presentation was very good. Simply from the perspective of someone who also does lectures at industry events, it was good to hear Guy. It does a very good job of weaving in anecdotes and keeping the audience engaged with humor.

The content was quite good, and as I indicated, the principles are timeless, and still very relevant in a "Webified" world!


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  • Steve B
  • 03-31-16

Bad audio but still worth a listen

Q&a gets randomly off topic at the end and sound isn't great, but still interesting for a short audio book. Main topic is not in depth as short and limited to first 30mins