Higher Education Marketing

Demographic changes promise to reshape the market for higher education in the next 15 years. Colleges are already grappling with the consequences of declining family size due to low birth rates brought on by the Great Recession, as well as the continuing shift toward minority student populations. Each institution faces a distinct market context with unique organizational strengths; no one-size-fits-all answer could suffice. Nathan D. Grawe explores how proactive institutions are preparing for the challenges that lie ahead.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

The conservative world-view is at the root of educational reform, not only in the United States, but in most countries around the world. This world-view has set in motion the reform of education based on a common set of standards, high-stakes tests, and accountability metrics that demoralize not only students and their families, but the educators who families regard as significant others in the lives of their children. This eBook is an exploration of how these reforms of education, which are rooted in authoritarianism, are damaging public education with its canopy of a Common Core, high-...

In this “sometimes painful, always compelling story of a high-school dropout” (Peter Goldman), Christopher Zara breaks down his winding journey from dropout to journalist and the impact that his background had in the world of privilege. Boldly honest, wryly funny, and utterly open-hearted...

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Memes are the street art of the social web. Using social media–driven movements as her guide, technologist and digital media scholar An...

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

Whether you are planning to start your first business, or are growing an existing business, having a mentor who has been there and done it before is an invaluable tool.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

A memoir and a call to action, this intimate look at America’s long-standing struggle to adequately educate vulnerable children offers valuable insights for effecting change in families, communities, and nationwide. At the root of every important problem we face, from mass incarceration to...

This book is a conversational style how-to book that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the listener a plan and strategy to grow their career and company. This is an action-oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company.

This paper discusses the value of professional certificates available on commercial basis, as compared to academic education programs. We attempt to answer questions like: are commercial professional certificates sufficient for designation of qualified and knowledgeable individuals? Can commercial professional certificates replace academic education in some fields? Are commercial professional certificates considered an equal education opportunity for people who missed the chance for academic education? What are the negative and positive sides of both paths, and can they be complementary to ...

Every walk has a first step. For aspiring authors, it starts here. The Author’s Walk is a book you will refer to when you need inspiration, honest advice and insight, a thunderbolt boost to get your book started or completed, and a reminder that you have an author friend who has walked the path and is there to offer her hand. It is rich with personal anecdotes and nuggets of wisdom for your personal author success. You will learn the strategic, practical steps that optimized her writing and marketing, enabling her to activate profits and become a successful author with intentions.

Imagine building a portable learning business that helps people develop new skills by using training at their fingertips in their choice of media. Welcome to Amazon Mobile Training for Fun and Profit. This course shows how to produce and sell valuable training videos, audiobooks, and ebooks in the world's largest marketplace.

Need help with business school applications or any academic application in general? Want to know the secrets to successful essay writing, job-hunting, and interviewing? Targeting applicants and students in Duke University's Master of Management Studies (MMS) program at the Fuqua School of Business, the book is applicable to all prospective and current Fuqua students (as well MBAs, PhDs, and other graduate business programs Fuqua offers).

Get your eBook to stand out above your competition! Have better search engine results and better page rankings by utilizing search engine optimization. This work deals with those all-important keywords: power keywords in book titles and subtitles...using keywords in your Kindle metadata field...choosing the right words in your book description...and more!

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