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Publisher's Summary

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes listeners behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the listener through the IDEO problem-solving method:

  • Carefully observing the behavior or "anthropology" of the people who will be using a product or service
  • Brainstorming with high-energy sessions focused on tangible results
  • Quickly prototyping ideas and designs at every step of the way
  • Cross-pollinating to find solutions from other fields
  • Taking risks, and failing your way to success
  • Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

©2001 Thomas Kelley and Jonathan Littman (P)2015 Brilliance Audio, all rights reserved.

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This is an old book!

Don't let the release date of 2016 fool you into thinking this is a new book. It was written in 2001. Listening to this book makes you feel like you jumped in a time capsule before the age of smart phones. Overall good concepts to apply but technology is way out of date.

2 of 2 people found this review helpful

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Thoughts on Innovation

Great insight into the art of the science of innovation. Building an innovation team and strategies are presented

2 of 2 people found this review helpful

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Great introduction to the subject

Excellent book, great introduction to the subject. I like how human creativity are viewed as the core of a business!

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great

interesantes casos de estudio.. lo recomiendo como acompañante de un libro introductorio y otro de técnicas

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Dated, yet timeless.

This is such an important book..It's a milestone in our understanding of the discipline of design. While many of the examples seem arcane and nostalgic in 2017, the remarkable prescience these designers exhibited in fortelling the future of everyday things shows just how powerful is IDEO's invention of design thinking. Truly great design leads to seemingly inevitable innovation.

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Awesome!

This was well done in writing and reading of this book. I really enjoyed it from start to finish.

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Stopped 1 hour in

The amount of gloating was too much but on top of it, I was really disappointed to hear them label innovation as designing a new kind of shopping cart which I've never seen replace the standard boxy cart. This is the problem IDEO persists - they stop at ideation and don't truly see things through to market adoption.

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Great book to get you going on the innovation mindset

I have read and heard this book several times since the firsts edition and every time I find it interesting and I get something new to apply with my product development team.

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Good book but not up to date

It was a good book, but it's be more useful and persuasive if the examples were used from modern businesses and case studies.

1 of 2 people found this review helpful

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Good to re-review ... now somewhat dated.

Good to re-review - now a little dated; but hood to hear about innovations of older technologies, about workspace design (that hasn't yet dated and seems slow to change) and principles of innovation that still hold true.