Regular price: $24.50

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What members say

Average Customer Ratings

Overall

  • 4.7 out of 5.0
  • 5 Stars
    1,552
  • 4 Stars
    341
  • 3 Stars
    79
  • 2 Stars
    19
  • 1 Stars
    15

Performance

  • 4.7 out of 5.0
  • 5 Stars
    1,409
  • 4 Stars
    271
  • 3 Stars
    65
  • 2 Stars
    13
  • 1 Stars
    8

Story

  • 4.6 out of 5.0
  • 5 Stars
    1,313
  • 4 Stars
    308
  • 3 Stars
    99
  • 2 Stars
    15
  • 1 Stars
    18
Sort by:
  • Overall
  • Performance
  • Story

Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

12 of 13 people found this review helpful

  • Overall
  • Performance
  • Story

Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

16 of 20 people found this review helpful

  • Overall
  • Performance
  • Story

Amazing. I listened in 2 days

I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

5 of 6 people found this review helpful

  • Overall
  • Performance
  • Story

What is your compass?

With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.

7 of 9 people found this review helpful

  • Overall
  • Performance
  • Story

Book should be relabeled “why Apple is the best”

I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Commercial

This seems for an Apple commercial than book. Same point over and over. I get it. Apple is innovative. Lost me

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Could be a third as long

There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Boring

Reads like a paper a freshmen would write in college. The author simply talks about successful people and businesses and ends everything with “he/they started with why”.

3 of 4 people found this review helpful

  • Overall
  • Performance
  • Story

Wish I had or sooner

If I would have learned about this book younger my life qould probably be different. I have started so much and not known how and then forgotten why. I highly recommend this book.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Fantastic!!

This was such a great book. Sinek gives examples of how “why” shapes the starting point and direction of ANY endeavor a person embarks on. Without “why” we are simply moving day to day without any real direction. Whether it’s a career your looking for, a hobby or philanthropic pursuit, knowing your “why” will identify if this is a flash in the pan idea or something that you can inspire others to join you in. A great listen! I had a hard time pausing during my road trips! Will definitely be looking into Sinek’s other books

1 of 1 people found this review helpful