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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What members say

Average Customer Ratings

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Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

3 of 3 people found this review helpful

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Amazing. I listened in 2 days

I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

2 of 2 people found this review helpful

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Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

4 of 5 people found this review helpful

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Great book for any leader

This is a great book for anyone in any form of leadership, whether it’s a father at home or a CEO of a large company. Take the time to read it. You won’t be sorry.

1 of 1 people found this review helpful

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A great way to approach business and life

Something about Simon Sinek speaks to me. I believe in his why and this book is invaluable to me in my career.

1 of 1 people found this review helpful

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awesome book with a great message!

this bug help me reevaluate my life goals and help me start on a New Journey to find myself.

1 of 1 people found this review helpful

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Great for small business owners.

I really enjoyed this. I found my self wanting more and as soon as it was done, I wanted to listen to it again!!

1 of 1 people found this review helpful

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What is your compass?

With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.

5 of 7 people found this review helpful

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Fantastic!!

This was such a great book. Sinek gives examples of how “why” shapes the starting point and direction of ANY endeavor a person embarks on. Without “why” we are simply moving day to day without any real direction. Whether it’s a career your looking for, a hobby or philanthropic pursuit, knowing your “why” will identify if this is a flash in the pan idea or something that you can inspire others to join you in. A great listen! I had a hard time pausing during my road trips! Will definitely be looking into Sinek’s other books

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Great read on Audible.

I really enjoyed the book, but working at a large company, I find myself asking...what if we, the employees, could help redefine a company's why from the ground up? It seems possible now.