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Publisher's Summary

SEO 2018: search engine optimization made easy.

The 2018 updated edition of a best-selling book on SEO.

  • On-page SEO - how to build a website that talks to Google
  • Off-page SEO - link-building, blogging, and social mentions explained in simple English
  • Metrics - in-depth coverage of Google Analytics plus how to measure your rank on Google
  • Free tools - includes the companion SEO toolbook with hundreds of free tools for search engine optimization
  • Reviews - hear the reviews of the SEO Fitness Workbook in all formats: print, Kindle, and audiobook
  • SEO in plain English - let Jason guide you in simple language to the top of Google, Bing, and Yahoo

More than an audiobook - a workbook. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO Fitness Workbook speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. It is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program.

It's practical. It explains SEO in plain English giving practical to-dos and deliverables in each chapter. It's a workbook, not a book - it's a do-it-now and get-it-done guide to search engine optimization 2018 rather than a speak mumbo-jumbo and intimidate you into analysis paralysis type of book.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Jason McDonald (P)2017 Jason McDonald

What members say

Average Customer Ratings

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  • Lark
  • Los angeles, CA, United States
  • 05-18-17

If you only buy one book on SEO ever, this is it

What made the experience of listening to SEO Fitness Workbook, 2017 Edition the most enjoyable?

Jason McDonald boils the hard scrabble thinking and strategic maneuvering required to succeed at online visibility and gives it to you in one comprehensive, easy to digest egg. SEO is hard by anyone's standards and getting more difficult by the day as what worked yesterday can kill you off today. But there are basics and rules of law, even at Google, and this book cuts through them like butter with logical builds, clear explanations and even organized written tools that you can follow as you go and have a strong idea of what to do next when you are done with the audio portion. Have been studying SEO and practicing various techniques for nearly a decade and have never found the bible I needed until now.

What did you like best about this story?

Conversational, clear and the guy knows his stuff. I can spot the frauds who gloss over the tough parts and try to make it all sound easy. It's not. Jason digs in and does not leave you stranded.

Have you listened to any of Daniel Matte’s other performances before? How does this one compare?

Was a clear reading performance but not familiar with the reader.

If you were to make a film of this book, what would the tag line be?

Feed Me! Escape from the Little House of SEO Horrors

Any additional comments?

Looking into other books and classes by this master

6 of 6 people found this review helpful

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Packed with actionable takeaways

I definitely recommend this book as it is packed with actionable takeaways in every section. Because it is packed with great todos, it's not the best to listen to while driving because you're going to want to take notes or see the examples. The Good News is that you get the PDF of the book with the audiobook and you can get all the workbooks when you regsiter for free on his website.

There's a workbook for each section such as Local SEO or Press Releases. Jason McDonald created shortened links to various resources across the web that illustrate his points/ideas. What I love about the book is that it focuses on the most important stuff first, so this is a great book for beginners and intermediates. The author will also answer short questions and has been most helpful to me. Overall, awesome resources!

6 of 6 people found this review helpful

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Huge help

This should be called effective SEO for people in a hurry...even though it’s very detailed, it’s simple and easy to follow.

I was skeptical as the guy who invents something doesn’t necessarily make them an authority on often unrelated branching sciences ; however, I had a few unused audible credits with nothing to lose really. I started listening on my long drives to worksites and then started implementing things I could handle over the span of 3-6 months.

I was previously paying a major PR firm a few hundred per month to help make necessary site changes to boost relevance and organic page rank. After nearly a year, I still wasn’t on page one for keywords, so I fired them and took charge of the situation. Followed like 30% of the advice this book gave and got to page one for my key words. I didn’t have to run faster than the bear, just faster than my buddy, as advised by the author.

What I like most about this book is that it gave me an overall understanding on how to run basic PR for an effective online presence. It gives the little guys a fighting chance without spending thousands.

This is a must read before throwing thousands at people who may or may not solve your problems, much like me.

At the end though, despite being on page one, nothing yielded results like a good ppc ad campaign.

1 of 1 people found this review helpful

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Simple and Easy to Follow

As someone that has little knowledge of this subject Jason Mcdonald and his book has been a great find on understanding SEO and have been a great find, I definitely recommend this read to anyone.

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Easy to Understand, Practical, and actionable

If you are serious about SEO , a novice or pro this is a definite must have. Jason explains SEO in easy to understand language and more importantly offers practical and actionable steps to improve your website immediately. I have a clothing Company. An apparel designer by trade we have been getting outranked and beaten on Google by not very good websites and it hurts. There is a lot of low hanging fruit, things that I can easily approve immediately and I'm doing just that. I figure this can help any amateur improve their site and for a pro there are lots of tips and A framework. I'll take any edge I can get and this is a small price with considerable upside. It comes with tons of video links. The narration is really good and actually performs on technical topics. I listened twice to get really familiar with subject and now in the process of implementing with my team many of the things that were learned.

3 of 4 people found this review helpful

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Excellent Content

Would you consider the audio edition of SEO Fitness Workbook, 2017 Edition to be better than the print version?

Yes .. Because the print version will be provided on pdf

What was one of the most memorable moments of SEO Fitness Workbook, 2017 Edition?

When the author used the analogy of SEO with Building a Resume

1 of 1 people found this review helpful

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Not a techy but this book helped...

What made the experience of listening to SEO Fitness Workbook, 2017 Edition the most enjoyable?

I like listening to books while I'm running my business on the go. This book was nice to listen to on the road. Easy to follow while I was driving.

What was one of the most memorable moments of SEO Fitness Workbook, 2017 Edition?

I liked the blogging chapter, which is really why I bought the book. I am interested in how blogging can help my SEO.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No

Any additional comments?

I would have really liked some more information on YouTube and the difference videos can make on SEO in the real world of search engines. Great job though man. It must have taken a lot of time to put all your knowledge onto paper. I appreciate your efforts.

1 of 1 people found this review helpful

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Awesome. As my first strp into SEO...

I feel I got boatloads of precious knowledge. Presented clearly with down to business approach!

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awesome book

Where does SEO Fitness Workbook, 2018 Edition rank among all the audiobooks you’ve listened to so far?

This was an excellent book. Very easy to understand and great delivery.

Have you listened to any of Michael Puttonen’s other performances before? How does this one compare?

No this was a first listen. Look forward to listening again.

Was this a book you wanted to listen to all in one sitting?

Yes and I did.

Any additional comments?

After I listened, you get a download PDF of the book with external resources to the web. Invaluable extra video content. Great value. Look forward to implementing soon. Thank you Jason.

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Excellent book!

Great book! All you need to know about SEO. Easy to understand and to follow. It changed my business.

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Profile Image for Kevin Flinton
  • Kevin Flinton
  • 07-28-17

The best introduction to SEO out there?

If you could sum up SEO Fitness Workbook, 2017 Edition in three words, what would they be?

Insightful
Engaging
Motivational

What did you like best about this story?

The story gave a logical step by step approach that I can't wait to put into practice as a first time SEO mature student. In my normal style I've listened to the audio book from start to end to get an overview, then to go back to the start and implement one step at a time. 8 hours non-stop listening to SEO in the car on the busy UK roads could have been a challenge, but it wasn't. I really enjoyed it and most importantly I believe I can be really good at this!

What does Daniel Matte bring to the story that you wouldn’t experience if you had only read the book?

For me it's really important to get an engaging voice behind an educational book. I only listen to books now as my free time is in the car. Daniel was an excellent choice, and he truly came across as the author Jason.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

It's not easy bringing humour to such a geeky subject, but this book did a pretty good job! I really liked the little bits of sarcasm around Google Inc, which added to the authenticity of the author.

Any additional comments?

I've worked in corporate for all of my life, and it's now time for a change. My wife and I want to travel the world and develop skills for an online marketing business that we can run on the road. This book has given me a lot of confidence and inspired me to live our dreams.

1 of 1 people found this review helpful

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  • Tony Lane
  • 07-03-17

I want to give a six star rating

Wow I've been part-time web designer for 10 years. This book opened my eyes about what SEO is really about. I would recommend the book to anyone who seriously wants to find out what SE0 is really about

1 of 1 people found this review helpful

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Profile Image for Darren
  • Darren
  • 06-02-17

A must read for 2017

Would you consider the audio edition of SEO Fitness Workbook, 2017 Edition to be better than the print version?

If you are new to SEO this will really help you, in fact I would say it gives you all the tools you need. I dont' normally leave reviews as I lead a busy life and its easier sometimes not to but when you see how much effort this author has gone to then it would be rude not too. I think this book was 6 hours, and I have just finished it.

The only negative was the fact that I listened to this when driving with alexa connected to my car so sadly I am yet to review the reference material. I will however be going through them as soon as I am free to do so.

If you are an SEO and just want to brush up your skills this book could be for you too, a lot of the stuff I already knew, but still it was nice to confirm I am going the right direction.

1 of 1 people found this review helpful

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Profile Image for kime777
  • kime777
  • 08-01-17

Very poor recording

Keeps skipping. Would like this to be credited or a new recording provided.

Unfortunately cannot review actual book due to the recording quality

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Profile Image for M.G.
  • M.G.
  • 04-26-17

Excellent all you need to know right here!

Brilliant well thought out! Even for a novice! It takes you through step by step with great tips on SEO.

1 of 2 people found this review helpful

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  • Amazon Customer
  • 08-19-17

Active participation workbook for your success

Great functional listen. Will revisit with the work sheets Toni make the most of the book.