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It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

4.5 (328 )
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4.4 (280 )
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Performance
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  •  
    Robert Justice 02-22-16 Member Since 2013
    HELPFUL VOTES
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    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    4 of 4 people found this review helpful
  •  
    Puya Parniani Los Angeles 01-26-17
    Puya Parniani Los Angeles 01-26-17 Member Since 2017

    Puya

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    "Good, but not as good as the original"

    overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

    2 of 2 people found this review helpful
  •  
    Jose Arturo Mora Soto Madrid 06-07-17
    Jose Arturo Mora Soto Madrid 06-07-17

    Jams - eria vetzibo hiepsa

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    "Just the best book about how to boost marketing"

    This books offers a great view of how to implement TOC to boost marketing initiatives.

    0 of 0 people found this review helpful
  •  
    jose 06-03-17
    jose 06-03-17 Member Since 2012

    Engineer in St Louis, Missouri, United States

    HELPFUL VOTES
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    "Finance Story is Ok the Philosophy is Childish"

    Another good book by Goldratt for the manufacturing professional. The stories related to production and getting maximum value from assets are very good. You get much from the story on how to get improvements from paradigm changes.

    The bad part is the "thought cloud" stuff that is pure consultant drivel. I almost can't believe how stupid some of this book really is. That said, Goldratt's novela techniques have always been extremely poor.

    You buy this book for the solutions, but not much is added to the knowledge created by the "Goal".

    0 of 0 people found this review helpful
  •  
    Mom of 7 05-26-17
    Mom of 7 05-26-17 Member Since 2011
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    "small business owner"

    loved it, helped on many levels, I would encourage any business person. to read ot.

    0 of 0 people found this review helpful
  •  
    Dave Rosenberg Poway, CA United States 01-05-17
    Dave Rosenberg Poway, CA United States 01-05-17 Member Since 2016

    --rp--

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    "Essential "reading" for any business person"

    Brilliant concepts told in an engaging manner. Takes "The Goal" and theory of constraints to the next level.

    0 of 0 people found this review helpful
  •  
    Curty 10-21-16
    Curty 10-21-16 Member Since 2017
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    "Amazing!"

    I had already read The Goal and this sequel is just perfect. The TOC is just well applied to different fields!

    0 of 0 people found this review helpful
  •  
    Nicholas Marus 08-10-16 Member Since 2013
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    "Great follow up to "The Goal""

    If you enjoyed "The Goal", you will enjoy this book. It takes the problem solving method that "The Goal" leads you to by the end of the book, expand on how that works through some very different examples in applying it.

    0 of 0 people found this review helpful
  •  
    Jane Paul 05-29-16
    Jane Paul 05-29-16 Member Since 2016
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    "Goldratt does it again"

    Another brilliantly written teaching novel. The way that Eliyahu showed how we can apply The Theory of Constraints to every area of business was not only interesting it was exciting. Everyone can learn something from this book even if you are not in marketing or production. "It's just common sense".

    0 of 0 people found this review helpful
  •  
    Tyler Small 03-18-16
    Tyler Small 03-18-16
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    "One of the best business books. Ever."

    Absolutely fascinating. The only thing the audiobook lacks are the visuals of the logic trees. I just finished the book and now I'm going to look for some visuals and listen to it again, just as I did The Goal. I actually listened to that book (the prequel) 3 times.

    0 of 0 people found this review helpful

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