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It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

4.5 (377 )
5 star
 (253)
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1 star
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Overall
4.5 (324 )
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Story
4.4 (326 )
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Performance
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  •  
    Robert Justice 02-22-16 Member Since 2013
    HELPFUL VOTES
    4
    RATINGS
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    8
    2
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    Story
    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    4 of 4 people found this review helpful
  •  
    Puya Parniani Los Angeles 01-26-17
    Puya Parniani Los Angeles 01-26-17 Member Since 2017
    HELPFUL VOTES
    3
    RATINGS
    REVIEWS
    12
    4
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    Story
    "Good, but not as good as the original"

    overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

    2 of 2 people found this review helpful
  •  
    Sobhi Akbik Dubai 09-25-17
    Sobhi Akbik Dubai 09-25-17 Member Since 2013
    HELPFUL VOTES
    24
    RATINGS
    REVIEWS
    95
    31
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    Story
    "Another Excellent Masterpiece by Mr. Goldratt"
    Would you recommend this audiobook to a friend? If so, why?

    Yes,


    What other book might you compare It's Not Luck to and why?

    Other books of the author


    What about Rick Adamson’s performance did you like?

    His Intonation was amazing


    Was there a moment in the book that particularly moved you?

    Logical Thinking and Reality Tree


    0 of 0 people found this review helpful
  •  
    Jesse 09-13-17
    Jesse 09-13-17 Member Since 2016
    RATINGS
    REVIEWS
    12
    2
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    Performance
    Story
    "Amazing! Enjoyed every moment."

    The story was engaging and fun. The principles in this book should be abbsessed over in my personal view. I Highly recommend this to any one with a drive to change and do it effectively.

    0 of 0 people found this review helpful
  •  
    Amazon Customer South Carolina, USA 09-10-17
    Amazon Customer South Carolina, USA 09-10-17 Member Since 2017
    RATINGS
    REVIEWS
    2
    1
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    Performance
    Story
    "Great Content, Engaging Story"

    Great Content, Engaging Story, but the female voice impressions could use some work. Especially, the daughter & wife of the main character.

    0 of 0 people found this review helpful
  •  
    forReviews 08-19-17
    forReviews 08-19-17
    RATINGS
    REVIEWS
    8
    1
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    Performance
    Story
    "Good book need visuals"

    It's very hard to follow a lot of the information presented without seeing the referenced diagrams.

    0 of 0 people found this review helpful
  •  
    Douglas C Hammon Hildale, UT United States 08-08-17
    Douglas C Hammon Hildale, UT United States 08-08-17 Member Since 2017
    RATINGS
    REVIEWS
    1
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    Story
    "excellent book. Need multiple voice actors"

    excellent book. Would highly recommend. Need multiple voice actors for the key characters. Would recommend book.

    0 of 0 people found this review helpful
  •  
    Rene 08-08-17
    Rene 08-08-17
    RATINGS
    REVIEWS
    3
    1
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    Performance
    Story
    "Very usefull and perfect told. Makes you want more"

    If you also have resd or listen to The Goal this is a perfect match. But it can also standalone.

    0 of 0 people found this review helpful
  •  
    Al Houston, TX, USA 07-15-17
    Al Houston, TX, USA 07-15-17 Member Since 2015
    HELPFUL VOTES
    2
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    4
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    Story
    "Excellent excellent story, well performed, and insightful as to how to gain a competitive advantage"

    I am a manager in an organization that is undergoing a significant transformation. I listened to this book to help me to understand how to methodically develop the competitive advantage for my part of organization. The approach of assessing the customers needs and developing a strategy based on these as not new. This was covered in marketing and other classes in my MBA. (Recognize that when this book was published, this was not necessarily a standard approach.) More important to me, is the methodical if then approached used in formulating a cloud and the discussion of how to go through and restructure the product you were delivering as part of the overall package.-product, distribution, terms, etc. I would recommend this book to anyone who is looking to restructure and understand their competitive advantage.

    0 of 0 people found this review helpful
  •  
    Anonymous 07-15-17
    07-15-17 Member Since 2017
    RATINGS
    REVIEWS
    1
    1
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    Story
    "Great Book."

    Loved it, couldn't stop listening. Gave to my team at work. Great follow up to The Goal.

    0 of 0 people found this review helpful
Sort by:
  • Anonymous
    6/28/17
    Overall
    Performance
    Story
    "Great follow on from The Goal."

    If you have listened to the first instalment this is a must to carry on the story.

    Some great ideas of how to structure thinking to tackle problems within marketing!

    0 of 0 people found this review helpful

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