The Guide to Product Management in Media introduces a multi-step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization. The lessons learned from this guide have helped media organizations around the globe implement the product management function and improve existing product development processes.
The target audience for this guide is a new product manager or one who has a somewhat limited understanding of the role. Although written primarily for product managers in media organizations, this guide should also appeal to anyone who wants a general understanding of the product management function and how it can benefit their organization.
A quite nice and compact review of product management. Book is based on media industry but it will be helpful to all people who are new on product management.
Would you listen to Guide to Product Management in Digital Media again? Why?
I would revisit to listen again some of the concepts explained by the author as I will come across again and again
What made the experience of listening to Guide to Product Management in Digital Media the most enjoyable?
Book is completely inclusive and even listening a guide seem like a hard thing it is really enjoyable and really teaching.
Was this a book you wanted to listen to all in one sitting?
It is much more than that. It is a book that you should keep always with you. It is an completely inclusive guide
Any additional comments?
Really enjoyable, inclusive, enlightening, awesome guide! Strongly recommend!