Regular price: $21.67

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.

Based on 20 years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the 21st-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.

In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains

  • how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise’s portfolio out of lower-growth and into higher-growth categories;
  • how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;
  • how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;
  • how to create unmatchable offerings by being swift to neutralize competitors’ innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;
  • how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.

Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.

At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.

©2011 Geoffrey A. Moore (P)2011 HarperCollinsPublishers

What members say

Average Customer Ratings

Overall

  • 4.0 out of 5.0
  • 5 Stars
    37
  • 4 Stars
    32
  • 3 Stars
    17
  • 2 Stars
    4
  • 1 Stars
    5

Performance

  • 3.8 out of 5.0
  • 5 Stars
    26
  • 4 Stars
    24
  • 3 Stars
    13
  • 2 Stars
    3
  • 1 Stars
    7

Story

  • 3.9 out of 5.0
  • 5 Stars
    28
  • 4 Stars
    20
  • 3 Stars
    14
  • 2 Stars
    3
  • 1 Stars
    4
Sort by:
  • Overall
  • Performance
  • Story
  • John
  • PORTLAND, OR, United States
  • 12-23-11

Best Strategy Book on Earth

Where does Escape Velocity rank among all the audiobooks you’ve listened to so far?

The best. Brings together complex issues of strategy and focus with a comprehensive model and language.

Any additional comments?

Moore's book is compelling and powerful. He puts words to things I have seen and thought about for years by Geoffrey sews it all together beautifully.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Voice doesn't match Velocity

Although the narrator has a great signature voice, the voice doesn't fit the work here. The voice would be perfect for reading The Outsiders by S. E. Hinton, not a business book.

The content is good however, and I bought the hardcover copy to finish it.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Excellent source of ideas for executive management

Where does Escape Velocity rank among all the audiobooks you’ve listened to so far?

I am in middle management, and this sounded like a good source of information for Sr. management. I did not follow all the concepts that were discussed because that is still above my pay grade. But it sound like a good source of ideas to manage a diverse set of projects/programs, and how to expand your companies foot print in the marketplace.

  • Overall
  • Performance
  • Story

So bad I did not finish it.

Would you try another book from Geoffrey A. Moore and/or Rick Adamson?

No

What didn’t you like about Rick Adamson’s performance?

Long winded .... It just droned on and on .... It was like Ben Stein in Ferris Bueller's day off ..... not to say the reader was doing a bad job... It was just a bad book ... YAWN

0 of 2 people found this review helpful