Does your marketing work?
This is a question asked by businesses and marketers around the globe, and with good reason. Billions of dollars are spent every year in marketing efforts, and unfortunately, there is not always a clear picture of the efficacy of those efforts.
In his book Does My Marketing Work?, author Robert Thompson attempts to answer this question by using examples as experiences you are already familiar with. Instead of a "how to" approach, however, Mr. Thompson encourages personal idea generation for your unique situation.
Does My Marketing Work is quickly becoming a must-hear for business people of any skill or experience level. Whether you are looking for help as a beginner or are a veteran looking for new ideas, this book will add value to your literary collection.
Although short, it gave helpful insight in examining how to decipher if a marketing campaign is successful or failing.
Would you consider the audio edition of Does My Marketing Work? to be better than the print version?
I enjoyed listening to the book rather than reading it because it was a shorter read, which gave me the perfect amount of time to listen while commuting to and from the office.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I definitely had moments where I cracked up, but overall it felt nice to hear advice and a refresher on how to conduct my marketing.
Any additional comments?
This book is the perfect read to give to various members of your marketing department. For those with years to experience to those just getting started, this book provides great info which is thorough and also doubles as a refresher for the seasoned professional.
As a data driven marketing agency owner, this is a subject that is a passion for me.
As an introduction to marketing measurement this very short read accomplishes what the author means to accomplish, but left me wondering, will reading this help anyone's business?
My biggest problem with the book is the lack of distinction between meaningful and vanity metrics.