The Book on Account Based Marketing
Practical Tips for Exponential Revenue Growth
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The Book on Account Based Marketing
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Narrado por:
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Adam Naranjo
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De:
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Bassem Hamdy
Acerca de esta escucha
Take the oxygen out of the room with account-based marketing.
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
©2018 Bassem Hamdy (P)2018 Bassem HamdyLos oyentes también disfrutaron...
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Mastering Account Management
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- De: Dan Englander
- Narrado por: Jim Smith
- Duración: 2 h y 33 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 44
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Lo que los oyentes dicen sobre The Book on Account Based Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Pablo A Gonzalez
- 03-21-21
So practical! Loved it.
I’ve been obsessively diving into ABM for about 2 weeks now- 10-15 podcasts, blogs, 2 books, calling every marketer I know... THIS BOOK was the best use of my time so far.
If you want a practical, tactical understanding of ABM, start here.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia2 out of 5 stars
- Sloan Newman
- 06-26-24
Great ABM read for new ABMers
As a practicing ABM 1:1/1:few manager, I found this book to be a great refresher. And it’s always great to see others points of view on ABM. I wish it would’ve gone more into process of how one form of ABM feeds the next. Like you creat your 1:1 account ABM to ensure success. Take the parts that are impactful and lift and shift to broaden for 1:few audiences. And finally release those pieces/learnings with a 1:many audience. Or how Mr. Hamdy views the process.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Ray
- 02-26-21
Straight to the point
No regurgitated fluff. As an ABM, I can say that the tactics are quite legit (glad to learn nuggets I haven't heard/tried).
I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.
Performance was solid but kind of robotic.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 05-31-20
A compelling story, highly recommend!
Not for you if you are looking for boring academic-style stuff.
The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 11-11-20
Great practical guide on B2B ABM
Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Sia Bani
- 06-20-23
Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy
Excellent sales/marketing/customer success book that combines tactical experience (almost guerrilla marketing) and sophisticated strategy.
I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.
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