The Book on Account Based Marketing

Practical Tips for Exponential Revenue Growth
Narrated by: Adam Naranjo
Length: 2 hrs and 35 mins
4.5 out of 5 stars (14 ratings)

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Publisher's Summary

Take the oxygen out of the room with account-based marketing. 

The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.

©2018 Bassem Hamdy (P)2018 Bassem Hamdy

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A compelling story, highly recommend!

Not for you if you are looking for boring academic-style stuff. The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples. Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.