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Changing the Channel
- 12 Easy Ways to Make Millions for Your Business
- Narrated by: Walter Dixon
- Length: 7 hrs and 14 mins
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Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you.
Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels - explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
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By: MJ DeMarco
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
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By: Gino Wickman
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12 Months to $1 Million
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- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
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Performance
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Story
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Good, but a Little Misleading
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The Daily Stoic
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
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By: Ryan Holiday, and others
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Plan Your Year Like a Millionaire
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- Length: 2 hrs
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
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The Creature from Jekyll Island
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Overall
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Performance
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Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Going Infinite
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Overall
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Performance
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Story
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
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Overall
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Performance
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Story
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Ideal Team Player
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Overall
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Performance
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Story
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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save your money; put in the stock market instead
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opens up your mind
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lacking depth
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Where is the .pdf?
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What listeners say about Changing the Channel
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Brian
- 04-21-11
Great listen for how to improve your marketing
I'm a big fan of Mary Ellen Tribby. She says it like it as, and gives great advice. Instead of focusing on one channel of marketing, the companies that focus on many are the most successful. I would have given it 5 stars if she did the audio. That guy was a dud!:)
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Overall
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Performance
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Story
- Philips Adeniyi
- 12-05-11
Great work
Would you consider the audio edition of Changing the Channel to be better than the print version?
Due to time limitation, I tend to prefer audio program than print. But I was so engross by the audio that I think one should buy the print version also. Not that the narration was poor (one of the best voice I have listened to) I however believe that having the print version will help me construct my thought instead of pausing and jotting down every sentence.
What was one of the most memorable moments of Changing the Channel?
How everything blend together in the end. This is not an audio to listen to while driving (although I did just that, but I have to listen to it repeatedly) just have to be engaged and engrossed with the product to get all the value.
What about Walter Dixon’s performance did you like?
Great voice and a great understanding of the topic. He presented the topic like a real professional. Sometimes I wonder if Michael Masterson would have presented it better (Coming from the horses mouth)
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Neither laugh nor cry, but made me think, I mean really think about each of the channels presented and the ideal time to use them. Unlike some other marketing books created by academician with research and more research, this one is practical that you just need to adopt the one that suits you, and if it doesn't work try another and another and another. Instead of presenting you with a silver bullet marketing solution, Michael Masterson made you approach marking as a living organism that is constantly evolving- so keep on trying and testing and soon you will find one that will transform your business.
Any additional comments?
Great, just great, I am buying all other books by the author. I thought Ready Fire Aim was wonderful, but this one is equally exceptional.
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