You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....
The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....
Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....
The first book to deal with the problems of communicating to a skeptical, media-blitzed public....
Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses....
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
There are laws of nature, so why shouldn’t there be laws of marketing....
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics....
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard....
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
It seems some people were offended by the message of this program. Probably because the book exposes how a good story can make you really believe and commit to something whether the story is true or not. The book says that once we decide to believe a story that our brains will do anything to continue to believe it. The book goes on with examples of how and why stories have worked and spread. I have a feeling that the low scoring people were somehow offended due to their own personal beliefs that Seth must have commented on. I only give it a four because its not a complete marketing program. The message is excellent and very revealing.
7 of 8 people found this review helpful
We own the oldest advertising firm in our market. This book is so good that we are thinking about giving it as a gift to our clients at the end of the year.
15 of 18 people found this review helpful
This is a must be read before writing your next marketing plan or investing in any marketing activities. With this simple, practical wisdom you will gain greater results.
Seth has presented a clear, coherent definition of the core of what marketing is all about. All great marketing is based on the principle Seth explains with such clarity and simplicity: telling stories.
There is no preaching in this book. It is a story about marketing. All good stories comes from the heart. As Seth explains your story in all your marketing must be authentic. Hearing Seth tell his story about marketing you realise just how much he understands the importance of the subject to all marketers. When people express things with such authenticity it can easily be misread as preaching.
A good companion to fully understanding this very important basis of marketing in greater detail I would suggest you also listen to, "The 4 Agreements" by Don Miguel Ruiz also available here at Audible.
Another Audible book that touches on this subject, and is fiction, is "Ishmael: An Adventure of the Mind and Spirit" by Daniel Quinn
6 of 7 people found this review helpful
Interesting book. For me, it basically just emphasized the importance of story telling and how the story needs to be consistent to the company's product/service, vision, mission and core values.
5 of 6 people found this review helpful
Seth offers some very useful insight into what works in marketing communications today and offers some good advice for getting customers to notice your product. It's all about experience and what they believe, not truth or facts or features and benefits. I've used his ideas successfully to structure some recent marketing campaigns.
4 of 5 people found this review helpful
I'm on the third listen of this, and I'd imagine I'll listen to it a few more times to internalize the depth of what he is saying. As a dyed in the wool conservative, Seth really does show his colors, but also gives credit where credit is due, for both parties. In fact, I found them very relevant and helpful in a modern context of how to "tell a story".
he goes through the early days, to the "golden age" of marketing, and the modern changes and power of marketing and "telling a story".
I'm ordering the rest of his books. It's changed my mindset about marketing. This audiobook spawned what I think are going to be very profitable ideas and approaches to marketing. Time will tell, but overall a great insight.
4 of 5 people found this review helpful
Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?
All Marketers Are Liars is great book and definitely worth a listen. Seth's reading style is little dry and mundane, so a voice actor/ professional narrator would have been nice. However, if you have listened to his other stuff and that didn't bother you, this is very much the same. Compared to other choices, I might have held off a bit longer on this one, but it is still a very solid choice overall.
What other book might you compare All Marketers Are Liars to and why?
I would definitely say that this book holds true to Seth's series of books, and I would compare it to those first off. It is reminiscent of most business books of the same genre. I would compare it to Good to Great by Jim Collins or maybe The E-Myth Revisited by Michael E. Gerber.
Did Seth Godin do a good job differentiating all the characters? How?
While there are not characters per se, Seth does do a good job in describing people from examples and from real life.
If you were to make a film of this book, what would the tag line be?
The story that sold a thousands ships.
Any additional comments?
The information is invaluable. The psychology behind storytelling and how it relates to the sale and perception of products/services should not be missed.
1 of 1 people found this review helpful
Only downside was hearing Seth "reading" his book - would have loved to hear him deliver it more impromptu. If you can forgive this - the creator of the "Purple Cow" brings a highly provocative and yet totally logical idea. Swap out "Liars" for "Storytellers", and you've got the story line. Have listened to it twice, will listen another couple of times at least and brainstorm further. Very stimulating.
2 of 3 people found this review helpful
I follow Seth's blog, read the books and this was my first audio experience with Seth performing. I was very pleased with the story and the performance - keep inspiring and getting us to think differently, Seth!
Great book with a lot of useful insights into modern marketing.
The narrator's voice is a pleasure to listen to.
From the title of this book you that Seth Godin is telling you to lie as a marketer but he's not, he's merely telling you to use personal interest stories in your marketing. That testimonials and good stories about the product really do make a difference to your bottom. If you look at story telling throughout time, people always exaggerate and add little bits on but it is these exaggerations and add ons that make a story memorable. Being memorable is what you have to do
The only thing I would take away from this book is that the key ideas are heavily repeated. It is however extremely well written. If you haven't read any new ideas on marketing I would suggest all of Seth Godin's books as a basis and use his recommended reading for further study.
2 of 2 people found this review helpful
This is a book worthwhile to listen to. Even if you are not a marketer you will benefit to understand their strategies to resist temptation and avoid traps. You can also get inspired from some of the strategies in your personal life such as applying for jobs.
1 of 1 people found this review helpful
Hello my name Dan quay, I spent a week listening to this audio book, it has certainly helped move on forward, what made this book interesting, the interesting, stories about marketing, getting the best price for your money, I really enjoyed listening the guys voice, positive upbeat, certainly helped get me out of bed in the morning...
He has captivated a world and understanding of the outside world of marketing, he was expressing his opinions which I loved, which I gave 5 stars for.
Want another view on and perspective on why marketers are not liars, just seeking of what they can get for their money, buy the book to get clear minds view..his audio books are also very inspiring. Thanks for writing the audio and taking the time, keep up the great work.
An interesting introduction into understanding marketing. Good narration and examples that help you remember how to use the techniques for your product or service.
found the book very interesting targeting then right people with the right story that really connect with they already established world view very powerful
really makes you think. I've enjoyed this book very much. I will be ready other books by this author too.
I'd recommend anyone who wants to grow their business to read / listen to this remarkable book
What a fantastic book. Bought on audible so I could listen when travelling and working out. Thank you Seth for writing such an amazing book. Marketing is so simple when you explain it. Too many people make it difficult. Cannot recommend highly enough. BUY THIS BOOK!
a must read for anyone interested in marketing. marketing can have a massive impact on a business and this sets the stage for people within the industry and those who want their business to expand.
Working as a marketeer myself, I find many points raised in this book inspiring and applicable in my daily work. The author touched on many aspects of marketing in an engaging and memorable way. I would say my 'gut instinct' about marketing has been positively strengthened after listening to this book.
Short and sweet audio book that dives into the idea of marketing which really is about having good products and services that sell themselves. Making remarkable things in the world. Good for inspiration into doing things differently!
Great listen for begginers. But no relevance to todays social media and online world. It does have great strategies for marketing content and partnerships. It was still worth the time and money.
Seth is as much a business philosopher as he is a marketer. There are new insights into the successes and failures from the marketing of a wide range of operations, as he takes the reader through the application of story telling to the challenge to business operators to be authentic in taking on the embodiment of the story they have constructed. It's a short book with a consistent theme and cross references to his "Purple Cow' often. It is very USA in its application,but that's not a real drawback...since marketing is essentially a USA export (but some European examples would have rounded out the process) It's read with passion and conviction (which seems to distinguish author read books from third person), if you enjoyed Pink's "A Whole New Mind" you will recognise this as an extrapolation of the same creative theme told with much the same vigour.
Insightful a bit repetitive, good for anyone interested in marketing and offer good tips in breaking the ice.