A Brilliant Idea Every 60 Seconds introduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual ways of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity that allows individuals to more fully understand and embrace the Brilliant ideation techniques. Most importantly it is about speed: generating ideas - right now!
The book is comprised of three components:
It is great that Michael has broken down the process of how to derive and create brilliant ideas. It is definitely a book I will reread several times to ensure I derive full benefits from it.
I found this book thought provoking and stimulating. I've often found myself in meetings listening to discussions that always seemed to be in a loop - "well we tried this and that with the same results." The last couple of meetings, I'm happy to say I used the information from this book and moved several agendas forward. I will conclude with the narration. The author is the narrator and his voice is clear and easy to listen to. I recommend this book.