The Answer

By: John Assaraf, Murray Smith

Narrated by: John Assaraf, Murray Smith

Length: 6 hrs and 2 mins

Publisher's Summary

In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, along with business growth expert Murray Smith, demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate.

In The Answer, you'll learn how to:

Attract more of the right customers to any business

Create your own business blueprint for success in any field

Pinpoint your own passions and achieve your business goals

Use the Law of Attraction to create the business of your dreams

Rewire your brain to make success inevitable

Make the right decisions with confidence and certainty

Reduce your learning curve from years to moments

Develop the mindset of a mega-millionaire

The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the step-by-step actions to follow to build the business - and life - of your dreams.

©2008 Ria Ventures, Inc. (P)2008 Simon and Schuster, Inc.

Critic Reviews

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living." (Stephen R. Covey)
"It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." (Jack Canfield)

A manual for the Brain and Steps to Use It

I read "the Secret", and to be honest- I didn't get it.
For that reason, I didn't expect much of "the Answer". After reading this book, "The Answer" was all I was looking for, and really needed.

The book is clearly in two parts from two authors. It goes a little into each authors background and footnotes, and clearly offers direction to their joint venture company which is dedicated to helping business owners with the concepts in this very book. Warning to those without businesses, the second half is designed for business owners.

The first half goes from research data about the brain to the realm of quantum physics. (Don't worry- there are no math problems) It was pretty easy to understand. I have to tell you, it made an awful lot of sense. It answered why people meditate, the benefits of positve thought, and the destruction of negative thoughts. More importantly- it is clear to the reader.

I would best describe it as an operating manual for the brain.

So once you are all charged up with your daily mental excercises, the book rewinds and starts talking about building successful businesses. The back half of the book starts with the footnotes of the second author and some of his accomplishments. Then it whips through all the keys models he used on everyone of his successful businesses. I have been in marketing for years and the concepts are not new, but they are solid.

I think the first half of this book would be great for everyone. It improves your mind, alters perception, and is generally a good read. The second half is for those people who can truly believe they can do great things and chart a course to their success. It's a study book, not a read. You'll want to keep it on your shelf for future reference.

18 of 19 people found this review helpful

A Must Own for every Business

Whether you own a business or involved in running a business, You Must Listen To This Book!

In order to understand how to achieve great results, you need to know how your mind works and this book provides wonderful insights into this subject. The authors also provides excellent exercises on goal setting and focusing your purpose. When you consider the past lives of both authors and the success and wealth they have generated, you can't help but take stock in the advice and knowledge they share with the listener. John Assaraf especially does a great job at narrating and is very inspiring. I am on my 3rd listen, there is so much information that you need to listen to it several times which is ok because it's an absolute pleasure to listen to it. Although it's business based, I suggest even those without businesses buy it. Once you become aware of your true potential you will want to start a business

6 of 6 people found this review helpful

Motivating!

If you could sum up The Answer in three words, what would they be?

The Secret described how to attract the things you want, while this book described how and why it works.

What did you like best about this story?

Murray's story was great! I bookmarked it and listen to it from time-to-time to keep my energy high.

What does John Assaraf and Murray Smith bring to the story that you wouldn’t experience if you just read the book?

I listen to books during my long commute and hearing them share their stories and successes felt as if they were in my car personally talking and motivating me.

4 of 4 people found this review helpful

I WORE IT OUT!

Would you recommend this audiobook to a friend? If so, why?

I bought a hard copy of the book, and have read it so many times it's falling apart. It travels with me just about everywhere I go, even on vacation sometimes. I bought the audio book so I could listen in the car when I couldn't be reading, and love it. It is very well read, not dry or monotone at all. It is an easy listen, and definitely keeps you interested. I can't recommend it highly enough!

What was one of the most memorable moments of The Answer?

The Vision Board story near the beginning. I've had almost the exact same thing happen to me, so I resonated with the story immediately.

What about John Assaraf and Murray Smith ’s performance did you like?

They are very well spoken, and vary the intonations of their voices enough to keep it interesting and upbeat. They also have another reader for certain parts of the book, and make it interactive my asking you questions and giving you assignments.

Was this a book you wanted to listen to all in one sitting?

Yes, but haven't been able to...yet. :)

Any additional comments?

Thank you for writing this book!

4 of 4 people found this review helpful

Excellent Book

This is a great book that will guide you on excatly what to do. It doesn't give you the fluff, it gives you an action plan to set up and follow. I listen to this every week and I think I've listen to the whole book about 7 times. It has changed the way that I look at things and helps me keep positive and focused on my goals and vision.

The first 5 chapters are a little too dry for me as it goes a lot into theroy. The rest of the chapters are excellent information.

Enjoy it, listen to it, follow it, and it will change your life!

9 of 10 people found this review helpful

Great Insights....

Great book, wonderful insights and practical advise for moving your life forward. John and Murray add in the science to back up the fluff of "think positive."

18 of 21 people found this review helpful

If you loved the Secret

Is there anything you would change about this book?

I am sure a lot of Secret fans will just love this book. It didn't do it for me and didn't inspire me. Not bad, will appeal to many folks, but not my bag and I am burnt out on the topic, and nothing really new in here. I thought The Secret was overated too. Just me :)

3 of 3 people found this review helpful

Resources referenced no longer available

I really enjoyed this book overall. I can see how it will help my business. However I was disappointed to discover that one coach no longer exist and many of the references to the online material is no longer available. It would be beneficial if this be revised either on a landing page or recommendations of Alternatives be provided.

2 of 2 people found this review helpful

Will dramitacally change the way you think

a recommended reading for everyone. Explains in covincing detail the science part behind the law of attrations. Also some great ideas for any new or existing business.

2 of 2 people found this review helpful

An Awesome Answer

The "Answer" was an easy to listen to and easy to understand. The pricipals within its pages can create and sustain remarkable changes within your life. I found that it blended the "law of attraction" with taking action on your opportunities in such away that many of the changes that I was wanting to make in my life became second nature before they happened. Therefore, when they did accure I was not only expecting them but was ready and willing to allow them into my life. The lessons and the guidelines are truely awesome.

4 of 5 people found this review helpful