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The Creative Curve
- How to Develop the Right Idea, at the Right Time
- Narrated by: Allen Gannett
- Length: 7 hrs and 9 mins
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Publisher's summary
Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.
Critic reviews
"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly)
"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)
“To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
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Mostly platitudes with no depth
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All you need is the title
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Lets you in on the secret...
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
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The reality of human networks - How to Navigate, Create & Use them!
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Almost as good as Contagious
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To Sell Is Human
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
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Unmistakable
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
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Now You See It
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When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.
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3 Reasons to Read
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Fail Fast, Fail Often
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Ryan Babineaux and John Krumboltz have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths - even if they are terrified of failure.
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Pleasant and Inoffensive
- By Amazon Customer on 12-30-21
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What listeners say about The Creative Curve
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-12-18
This is a very, very good book.
I was a little skeptical at first.
I've read a ton of books on creativity, and most of them are just rehashed versions of other books. Most aren't very new (or very good).
Not The Creative Curve. In this book, Gannett breathes new and exciting life into the topic of creativity. It is easily one of top 3 books I've read on the subject.
Much of the reason for this lies in his all star cast of interviewees. Gannett somehow managed to talk to a ton of super interesting people like YouTube superstar Casey Neistat, the guys behind the music of La La Land, billionaire co-founder of the Carlyle Group David Rubenstein, and even the team who invents new Ben & Jerry's flavors. The interviews and anecdotes are really, really interesting (and insightful) to read.
The book also dives deep into the science behind creativity. While in another author's hands, the science-heavy sections could feel clunky or boring, Gannett has managed to make them come alive. He has managed to translate the latest neuroscience into page-turning prose with ease.
The central point of the book is, in my opinion, proved persuasively. I dare you to listen to this book and not come out convinced that anyone can be a creative genius. I certainly didn't believe that before hitting play, but I do now!
And the author's voice is pretty nice too! Usually I'm not huge on author's reading their own books, but Gannett does a very nice job of it. His voice is enjoyable to listen to! And he's quite funny (most of the time)!
Overall, this book was great! If you're interested in creativity, brain hacks, or (understandable) discussions of science, I suggest you pick up this book.
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43 people found this helpful
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- W. W. W.
- 07-05-18
Loved the hardcover so I got the audiobook
Hearing Allen read this awesome book was even better than reading it. First, because you can hear the passion for the topic in every paragraph. And second, because I got the content twice which... well there are principles in this book that show why that's important for creativity. At any rate, love this book. Should be required reading for anyone with a job, creative or not.
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15 people found this helpful
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- Pål Thingbø
- 07-21-18
Too much gravy
This book promises to shed a new light on creativity. Instead, it's an endless recount of success stories, mixed with some historic background and random scientific studies. I found it more irritating than boring.
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11 people found this helpful
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- Richard A Messinger
- 06-14-18
Inspirational and Enticing!
The Creative Curve is an easy to listen audio book. The author Allen Gannett narrates the book and does and outstanding job relaying his research and specific points that we all have creativity inside us, and we don't have to be geniuses to tap into it or use it. His passion of the subject matter shines through as he shares stories of iconic people and how they utilized their creativity to be successful!
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11 people found this helpful
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- Kathryn
- 07-13-18
Best Book I've Listened to in Some Time
Audio books are a tricky thing. I've listened to some books with that have great content, but I didn't enjoy the voice reading them - and vice versa. This book delivers on all accounts. Read by the author, Allen Gannett, there is a wonderful authenticity. No affected accent or over-enunciation.
Many books today suffer from a lot of opinion without any meat. This subject matter is so well researched that you feel as though Allen spend a lifetime learning about the topic. He dispels many of the common stories we have all heard through the years about how creative genius happens. I can't think of any point he makes in the book without backing it up with data.
Once you get an appreciation for the fact that creative genius can be achieved by any one of us, he gets into the nuts and bolts of the process itself. I truly hope he does a follow-up book. I enjoyed this one start to finish - which is a rarity. I highly recommend The Creative Curve - particularly for marketers, product developers and business leaders. You won't regret the time spent on this gem.
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9 people found this helpful
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- Max Friedman
- 07-03-18
The book is amazing and it’s even better on Audible!
I already read The Creative Curve and the book really inspired me on how I think about creativity. So much so, that I bought this audiobook to mull it over while I drive. The author, Allen Gannett, narrates the book with such contagious enthusiasm that makes learning about the topic not just extremely inspiring, but also enjoyable! A must-listen!
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9 people found this helpful
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- Junaid Ahmed
- 06-27-18
One of the best!
This is one of the best books that I've read. With precise formulaic way on how to implement creativity to your own brand, product and service.
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9 people found this helpful
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- Master Zucchini
- 06-15-18
Informational and fun read
The Creative Curve is an inspiring book that digs deep into patterns of creative genius and explains how everyone can harness this power. Contains insights from multiple successful and accomplished industry leaders. Highly recommend this book!
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8 people found this helpful
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- Kindle Customer
- 06-25-18
Good...
Was good... Informative... But a bit discouraging to me for some reason. Interesting book though.
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7 people found this helpful
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- Sari Shryack
- 06-19-18
Must read for all career artists
As a painter who’s grinding my way through my 10,000 hours The Creative Curve gives real life, applicable tools to hone creativity. This book is a wonderful mix of science based evidence, inspiring success stories, and the authors humorous perspective. You’ll walk away from this book inspired and entertained.
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