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Publisher's Summary

Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.

©2018 Allen Gannett (P)2018 Random House Audio

Critic Reviews

"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly

"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)

“To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)

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What listeners say about The Creative Curve

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Best Book I've Listened to in Some Time

Audio books are a tricky thing. I've listened to some books with that have great content, but I didn't enjoy the voice reading them - and vice versa. This book delivers on all accounts. Read by the author, Allen Gannett, there is a wonderful authenticity. No affected accent or over-enunciation.

Many books today suffer from a lot of opinion without any meat. This subject matter is so well researched that you feel as though Allen spend a lifetime learning about the topic. He dispels many of the common stories we have all heard through the years about how creative genius happens. I can't think of any point he makes in the book without backing it up with data.

Once you get an appreciation for the fact that creative genius can be achieved by any one of us, he gets into the nuts and bolts of the process itself. I truly hope he does a follow-up book. I enjoyed this one start to finish - which is a rarity. I highly recommend The Creative Curve - particularly for marketers, product developers and business leaders. You won't regret the time spent on this gem.

8 people found this helpful

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Loved the hardcover so I got the audiobook

Hearing Allen read this awesome book was even better than reading it. First, because you can hear the passion for the topic in every paragraph. And second, because I got the content twice which... well there are principles in this book that show why that's important for creativity. At any rate, love this book. Should be required reading for anyone with a job, creative or not.

15 people found this helpful

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  • JZ
  • 06-25-18

Great and informative book!

This book had great interviews with some really creative people and it really showed their thought process. I would 100% recommend this book to anyone who wants to create something and bring it to life.

5 people found this helpful

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Excellent Book!

This book far exceeded my expectations! Allen makes it simple to understand a repeatable creative success model. These lessons can be translated into just about any landscape. I would recommend this book to anyone entering a creative field!

4 people found this helpful

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One of the best!

This is one of the best books that I've read. With precise formulaic way on how to implement creativity to your own brand, product and service.

9 people found this helpful

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Too much gravy

This book promises to shed a new light on creativity. Instead, it's an endless recount of success stories, mixed with some historic background and random scientific studies. I found it more irritating than boring.

8 people found this helpful

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Narrator destroys this

I’ve tried to listen to this book so many times and every time I just can’t take the narrator. I keep thinking it is not that bad and take a listen again and can’t make it through more than 10 minutes without needing to shut him off. I want to get into the topic, but his narration style is just so annoying. Make sure you listen to a sample before you purchase to ensure you can endure him. I certainly can’t.

3 people found this helpful

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Inspirational

Very insightful into the creative process and how to be more creative. Highly recommend! Thanks!

3 people found this helpful

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Excellent eye-opening Information!

Excellent eye-opening information!

It reminded me that the luckiest people are always those who work the hardest. I believe his information was well researched and well presented.

Too often we fool ourselves into believing the greatest inventions in life, the best books, or the most successful entrepreneur's we're lucky, or they were at the right place at the right time.

I appreciate a book that actually explains that nothing can replace hard work, dedication, conviction, and constantly reevaluating to improve. Although I still believe in inspiration, I believe that inspiration only comes after a lot of hard work.

I highly recommend this book to anyone who has a dream.

3 people found this helpful

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Creativity Explained

This book just really amazed me. I discovered it by seeing so many people on LinkedIn talking about how great it was and I basically shared one of the posts on my feed so I would remember to buy it. Let me tell you it was worth it. Allen really breaks down how creativity works and how striking with that idea at the right time is important as well.

If you run a business and want to change things up you need to check into this book.

If your like me and you really just always wanted to break out of your shell and be more creative and change things up get this book.

Allen narrates it himself and he did a fantastic job. I have listened to several hundred audiobooks and so I have had a few where I was wondering why someone else didn’t narrate it. This is not one of those books.

3 people found this helpful