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Publisher's Summary

Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.

©2018 Allen Gannett (P)2018 Random House Audio

Critic Reviews

"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly

"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)

“To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)

What members say

Average Customer Ratings

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One of the best!

This is one of the best books that I've read. With precise formulaic way on how to implement creativity to your own brand, product and service.

7 of 7 people found this review helpful

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Loved the hardcover so I got the audiobook

Hearing Allen read this awesome book was even better than reading it. First, because you can hear the passion for the topic in every paragraph. And second, because I got the content twice which... well there are principles in this book that show why that's important for creativity. At any rate, love this book. Should be required reading for anyone with a job, creative or not.

11 of 12 people found this review helpful

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Great and informative book!

This book had great interviews with some really creative people and it really showed their thought process. I would 100% recommend this book to anyone who wants to create something and bring it to life.

3 of 3 people found this review helpful

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Excellent Book!

This book far exceeded my expectations! Allen makes it simple to understand a repeatable creative success model. These lessons can be translated into just about any landscape. I would recommend this book to anyone entering a creative field!

2 of 2 people found this review helpful

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Best Book I've Listened to in Some Time

Audio books are a tricky thing. I've listened to some books with that have great content, but I didn't enjoy the voice reading them - and vice versa. This book delivers on all accounts. Read by the author, Allen Gannett, there is a wonderful authenticity. No affected accent or over-enunciation.

Many books today suffer from a lot of opinion without any meat. This subject matter is so well researched that you feel as though Allen spend a lifetime learning about the topic. He dispels many of the common stories we have all heard through the years about how creative genius happens. I can't think of any point he makes in the book without backing it up with data.

Once you get an appreciation for the fact that creative genius can be achieved by any one of us, he gets into the nuts and bolts of the process itself. I truly hope he does a follow-up book. I enjoyed this one start to finish - which is a rarity. I highly recommend The Creative Curve - particularly for marketers, product developers and business leaders. You won't regret the time spent on this gem.

2 of 2 people found this review helpful

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This is a very, very good book.

I was a little skeptical at first.

I've read a ton of books on creativity, and most of them are just rehashed versions of other books. Most aren't very new (or very good).

Not The Creative Curve. In this book, Gannett breathes new and exciting life into the topic of creativity. It is easily one of top 3 books I've read on the subject.

Much of the reason for this lies in his all star cast of interviewees. Gannett somehow managed to talk to a ton of super interesting people like YouTube superstar Casey Neistat, the guys behind the music of La La Land, billionaire co-founder of the Carlyle Group David Rubenstein, and even the team who invents new Ben & Jerry's flavors. The interviews and anecdotes are really, really interesting (and insightful) to read.

The book also dives deep into the science behind creativity. While in another author's hands, the science-heavy sections could feel clunky or boring, Gannett has managed to make them come alive. He has managed to translate the latest neuroscience into page-turning prose with ease.

The central point of the book is, in my opinion, proved persuasively. I dare you to listen to this book and not come out convinced that anyone can be a creative genius. I certainly didn't believe that before hitting play, but I do now!

And the author's voice is pretty nice too! Usually I'm not huge on author's reading their own books, but Gannett does a very nice job of it. His voice is enjoyable to listen to! And he's quite funny (most of the time)!

Overall, this book was great! If you're interested in creativity, brain hacks, or (understandable) discussions of science, I suggest you pick up this book.

38 of 50 people found this review helpful

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Inspirational and Enticing!

The Creative Curve is an easy to listen audio book. The author Allen Gannett narrates the book and does and outstanding job relaying his research and specific points that we all have creativity inside us, and we don't have to be geniuses to tap into it or use it. His passion of the subject matter shines through as he shares stories of iconic people and how they utilized their creativity to be successful!

10 of 13 people found this review helpful

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The book is amazing and it’s even better on Audible!

I already read The Creative Curve and the book really inspired me on how I think about creativity. So much so, that I bought this audiobook to mull it over while I drive. The author, Allen Gannett, narrates the book with such contagious enthusiasm that makes learning about the topic not just extremely inspiring, but also enjoyable! A must-listen!

7 of 9 people found this review helpful

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Informational and fun read

The Creative Curve is an inspiring book that digs deep into patterns of creative genius and explains how everyone can harness this power. Contains insights from multiple successful and accomplished industry leaders. Highly recommend this book!

7 of 9 people found this review helpful

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  • matt
  • Jacksonville, Fl, United States
  • 07-17-18

Good but.

If you’re already working in a creative field... you may want to move along. This book will be a “you’re preaching to the choir” type of listen.
A synopsis of the entire book.... creative people work hard.
On another note, what is up with this narrator and his reading style? Why does he continuously pause mid sentence every sentence through the whole book?? It’s a bizarre reading style.

4 of 5 people found this review helpful