Showing results by author "Philip Kotler - foreword"

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    • Audio Branding

    • Using Sound to Build Your Brand
    • By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
    • Narrated by: Jamie Renell
    • Length: 7 hrs and 57 mins
    • Unabridged
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    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?  

    Regular price: $24.99