Laurence Minsky
AUTHOR

Laurence Minsky

Laurence Minsky is associate professor of in the School of Media Arts at Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and consultant and, known for developing effective cross-channel solutions that boost marketing ROI for world-class clients, his client experience includes Amazon, AARP, Bay Valley Foods, Frito-Lay, Kraft, McDonald's, PETsMART, Taiwan External Trade Development Council, Lakeside Collection, Mayo Clinic, United Airlines, United States Postal Service, Vita Foods, and more. Finally, in addition to his books on marketing and advertising, he has been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others.

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    • Audio Branding

    • Using Sound to Build Your Brand
    • By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
    • Narrated by: Jamie Renell
    • Length: 7 hrs and 57 mins
    • Unabridged
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    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand....

    Regular price: $24.99

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