Well, I do love to write, but for most of my career I wrote (or creative directed) super-short headlines and compact calls-to-action. So the thought of writing a book that required more that 65,000 words daunted me.
But the topic is dear to me. And it's usually misunderstood. So when Laurence asked if I wanted to co-author a book about it, I said, "Hmm." And a few weeks later, "Yes."
In, 2012, I had stumbled across the discipline of Audio Branding and had been knocked out by the idea's timeliness. I decided to put aside all other marketing endeavors to focus on spreading this brand-building approach in North America. And, after sounding out many European companies, I opened Sixième Son in the US.
This book shares what I've learned (as fast as possible) since then. I'm still learning and I've learned to love the way that my inbox fills with music.
My previous career? EVP, Executive Creative Director for Frankel , now Arc Worldwide, also responsible for a Business Unit of about 100 people, Exec responsibility for HR & Development and Sports & Entertainment Marketing (to the ongoing hilarity of the real sports experts), Global Network Director for Publicis, which required I fly from Kuala Lumpur to São Paolo and then to Sydney. Vevey, Switzerland was a frequent stop. So you can guess.
Lot of stories to tell, but that's a different book. If I ever can face writing one again.
I hope it helps you grow your brand and make people feel more connected to it!
- Using Sound to Build Your Brand
- By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand....
Add to Cart failed.Please try again later
Add to Wish List failed.Please try again later
Remove from wishlist failed.Please try again later
Adding to library failedPlease try again
Regular price: $24.99